Abstract
The main objective of this paper is to describe the marketing plan of a product or service. In the first place I will introduce the product, the company and its mission and vision. Then the analysis will explain the different environs of the product like the situational, neutral, competitors and the company's environs. The target market is one of the main elements in a marketing analysis, followed by a study of the problems and opportunities, marketing objectives and goals, the marketing strategy itself, the marketing tactics or alternatives for the overall strategy, the implementation and control (break even point). The paper will conclude with a summary of the analysis. In order to produce a complete analysis, I tried to select a product for which enough information is available.
