Abstract
We are in an era of time in which marketing plays a very significant role in the life of a company. Marketing has many elements, all of which are important; this report shall concentrate particularly on branding. The advancement in technology has opened the doors to many academics and researchers to question the impact branding can have for a company's marketing on the web. This report shall begin with defining what branding is, and highlight some of its benefits affecting the consumers, the manufacturers, as well as the retailers. The main contribution shall evolve around the possible advantages and disadvantages of branding on the web, and also its possible future implications for companies.
