Abstract
For about 15 years we have observed that the strategies of advertisement companies have completely changed towards the population of children. In this presentation, we consider children as the people who are from 4 to 14 year old. Advertisers have started to develop new strategies in order to captivate this population. Nowadays, children are considered as highly important. People finally realised that the consumers of 'tomorrow' are currently young, dependant of their parents but also very attracted and aware of the media. This tendency can be illustrated by these figures: 'the population of younger than 14 spend each year 30$ billion. Moreover, 8 out of 10 kids have their own TV, and half of them also possess a DVD / video player. Finally a million children who are less than 9 years old, own a mobile phone, and five million have access to the internet.' These figures can partly explain why companies so suddenly decided to 'focus' their products on children.
