Abstract
Yoplait is a very famous company in the world. It has built its success on quality fresh products well received by consumers and has established a very strong international strategy based on different processes. The main idea is to offer fresh products that can be used in all continents and are therefore suited to different tastes. It is very important to renew constantly the offer and to stick to the culture of the countries. The products sold in Belgium are generally similar to the French one and the marketing strategy is quiet similar too. The object of this presentation is to find some solutions to increase the turnover of the Belgium subsidiary by 1 million euros.
