Communication strategy for Audi
Case study - 4 pages - Business strategy
In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of...
To what extent does the use of mass media impact our lives, our access to information, our interpretation of the news, our socialization, and our opinions?
Essay - 2 pages - Medias
Media, intended as a means of mass communication, have often been defined as the fourth power within modern democracies, performing a similar function to the one given to the legislative, executive, and judiciary branches within democratic institutional frameworks. They have, for...
Social media
Worksheets - 2 pages - Digital & e-marketing
Nowadays, using social media to express an opinion has become a widespread phenomenon. At first sight, it would seem that using it is quite superficial, but we must point out that the role of social media goes far beyond personal concerns, thus becoming a powerful...
Com Sup' Medias Open House Days: A Time for Exchanges and Information
Case study - 5 pages - Communication
Com Sup' Medias, a generalist school of communication, organizes its open house days to showcase its training offer, academic ambition, and professional outcomes. The event attracts over 1500 students and offers a unique opportunity for exchanges and information. Read more about...
Wars and Media: Evolutions and Manipulations
Book review - 1 pages - Journalism
This text explores the complex relationship between war, media, and journalism, highlighting the ways in which states manipulate information to shape public opinion and maintain control.
Marketing Thesis Methodology: Creativity & Technology in Social Media
Practical guide - 4 pages - Communication
A guide to developing a marketing/communication thesis on the impact of creativity and technology on social media engagement.
Creating and Sustaining Brand through Marketing Communications
Case study - 13 pages - Services marketing
The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained...
Responsible Communication Policy for Greas'n'sweety: 'Jobdating' and Sustainable Development
Case study - 4 pages - Communication
Discover how Greas'n'sweety, a renowned US fast-food brand, is revolutionizing its communication strategy to support its new sustainable development policy. Learn about the 'jobdating' concept, team building, and social media engagement to strengthen its position as...
RSE Communication in Hotel Industry
Dissertation - 8 pages - Corporate social responsibility
This document examines RSE communication in the hotel industry, focusing on CSR activities and stakeholder engagement through social media analysis.
Two-Step Flow of Communication Theory
Course material - 4 pages - Psychology
This document discusses the theory of two-step flow of communication and its significance in understanding media influence.
SMART Objectives for Marketing and Communication at Hopium
Case study - 9 pages - Digital & e-marketing
Hopium, a French manufacturer of hydrogen-powered vehicles, outlines SMART objectives for its Marketing and Communication team, focusing on remote work integration, social media communication, and team collaboration.
Advertising & media planning for NOKIA C3 in India
Case study - 27 pages - International marketing
STRENGHTS - Leader in the Indian market - The largest distribution network - Wide portfolio: from « made for India » to innovative product - First mobile with full QWERpeople - Brand ambassadors: Cricket and Bollywood - TY keyboard - Many features - Meaningful communication: connect
Building a Communication Plan for Effective Project Engagement
Practical guide - 4 pages - Communication
This document outlines the steps to create a comprehensive communication plan for projects, including defining communication types, prerequisites, and tools, with a focus on internal and external communication strategies.
CSR Communication in Hotel Industry
Dissertation - 7 pages - Digital & e-marketing
This document discusses CSR communication in the hotel industry, focusing on budget hotel chains and their use of digital social networks.
OFI Immobilier Internship Report: Enhancing Digital Communication
Internship report - 8 pages - Communication
Internship report on improving digital presence and communication for OFI Immobilier, a Juan-les-Pins real estate agency, during the 2023-2024 academic year.
Enhancing Resident Engagement in Energy Efficiency Initiatives: A Strategic Communication Analysis for the City of Liège's Environment Service"
Case study - 9 pages - Ecology & environment
"Boost energy efficiency in Liège with targeted communication strategies. Discover how the Environment Service can improve resident engagement and promote sustainable development through effective outreach and awareness initiatives, addressing challenges in peripheral neighborhoods and...
Marketing Plan for a Media Advertising Company in Spain
Thesis - 26 pages - Medias&communication marketing
In the current advertising landscape, where consumers are constantly exposed to a multitude of promotional messages, it is essential to ensure the relevance and added value of advertising campaigns to captivate the attention of the target audience. The success of the strategy will depend, in this...
How do social media and digital tools affect HR practices? Why and how should HR departments adapt their practices to use these tools to their advantage? What are the benefits and risks of an HR social media strategy?
Essay - 3 pages - Human resources
In the last decades, the functions of Human Resources departments have changed a lot. They are, in general, more involve in the group strategy. The HR manager now has a key role at the Board of Directors.. [...] Even if the digitalization is affecting each department of a firm, Human Resources...
How did the different types of media impact our point of view on current events in France?
Presentation - 2 pages - Linguistics & languages
Press freedom is a relatively new concept in the information landscape of France. While it was already considered as part of a citizen's fundamental rights in 1789, as stipulated by article 11 of the Declaration of the Rights of Man and of the Citizen, it did not take its present form until...
What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?
Case study - 4 pages - Digital & e-marketing
Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...
Integrated Marketing Communication in tourism in Australia
Essay - 6 pages - International marketing
Today, Australia is ranked 42nd in term of global tourism with 5.9 million of arrivals . However, it ranks eighth overall for average spend per visitors which indicates Australia's goods and services are positioning as premium tourism offerings. Around 70% of visitors come to Australia for...
Immersive Media Course for Deep Meaningful Learning for a Physics Course
Course material - 4 pages - Educational studies
The constructivist learning technique acknowledges that learners are more capable of understanding course content when they can relate new information with the existing knowledge (Thomas et al., 2014). It is worthwhile to observe that evidence in the field of education has established that...
Applying Psychological Theories to Analyze Communication and Social Norms
Essay - 5 pages - Psychology
Education is a significant steward of society, determining the development of individual and professional knowledge, which in turn creates a community's growth and prosperity. Regarding education, which is considered a crucial sector, two key problems that are being discussed a lot are public...
Stakeholder Communication Plan
Case study - 3 pages - Communication
A consolidation of Northern Medical and Wellness Medical into a single firm, Northwell Medical, has positioned it at a crossroads where it could transform. Claudia Leung, Medichek's renowned CFO, is stuck with the responsibility of jointly developing a virtual medical products and services...
Women's Football - Corporate Communications
Presentation - 1 pages - Sports
It is not just about women playing football. It is women's football. It is a brand. It is an IDENTITY! Everyone is invited
Public consultation - A new communication strategy launched by the EU through the web
Essay - 3 pages - European union
On 29th May 2005, French people refused the EU constitution, I was in Italy and had the news on a bus, through my neighbour's newspaper. In this context, the 'no' from French public opinion was the opportunity to reveal the wide gap between the EU and its 'citizens'. This...
Advertising and Communications: Case study
Case study - 18 pages - Management
The aim of this paper is the launch of a new product, under the name of a new brand. The product that I have been assigned is: A new line of luggage. Nowadays, everybody use luggage. The popularity for tourism, adventure travel increases the demand of specialty luggage. Indeed, a part of the...
Forcelink communication campaign (December 2010)
Case study - 8 pages - Tourism marketing
Forcelink is a company which proposes an innovative service to improve work efficiency. It is a mobile workforce management system that allows any organization to issue work electronically to their field staff and receive update from staff, via standard WAP (Wireless Application Protocol)...
Tewkesbury Borough - Marketing Communications
Case study - 4 pages - Management
Tewkesbury Boroughis currently characterized by dropping rates of tourism compared to the rest of the country. The rates of tourism have been declining over the last few years in the entire country. However, Tewkesbury Boroughis affected more than the rest of the country. In addition, the rates...
Advertising and communication: Launching a sample product 'BISHAVED'
Market study - 8 pages - Tourism marketing
This document is about the creation of a new shaving cream that does not exist in the market. It begins with the competitive analysis of three products, then there are the definitions of the new product and the target audience. To finish with, there are the regulatory issues that have to be taken...
