Case study of Jurassic Toys, Strategy Marketing and External analysis
Case study - 10 pages - Services marketing
This study of Jurassic Toys is to examine the major trends in order to remain competitive. The study is set up around four points: 1. using the model of PESTEL, and identifying the central variables in the toy industry worldwide. 2. Perform an analysis of the 5 competitive forces of the toy...
Study of the LVMH group
Case study - 21 pages - Finance
LVMH group, founded in 1987 by the merger of Moet Hennessy and Louis Vuitton is the world leader in luxury, with a unique portfolio of over fifty brands. There are more than 60,000 employees, nearly 1700 stores across the world, a turnover of 910 million euros in 2005. It is partly for these...
Amusement parks in France
Market study - 26 pages - Services marketing
"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our...
Does television advertising have a negative effect on children?
Thesis - 6 pages - Psychology
Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. ‘It is to be...
The evolution of the advertising industry
Thesis - 6 pages - Services marketing
Advertising has become a global phenomenon with its presence in the broadcast media. The need for an advertising campaign is to design and organize communication strategies to influence people who are in favor of ideas, activities, products or the brand which an organization wants...
Underage Internet Use
Case study - 2 pages - Computer science
Social media has greatly influenced communication between people. Some of the two most popular social media that are significantly restructuring how we relate and keep in touch with one another are Facebook and Twitter. Research has been done on the growth of internet use...
Victoria's secret
Thesis - 5 pages - Services marketing
Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have...
Strategic study of Thomson
Case study - 5 pages - Business strategy
1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions that have...
Out-of-Town Brown and the Besieged Probation Supervisor
Case study - 3 pages - Administrative law
Recently, a few high-profile cases involving sentencing recommendations from probation officers within the Collier County Probation Department have brought some bad press to the department. According to the public's perception via the media, the department is not as tough on sentencing...
The Dasani brand and its positioning - A case study to improve the brand image
Case study - 48 pages - Services marketing
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target...
The ethic issues concerning the fur industry
Internship report - 7 pages - Luxury marketing
I have always been very interested in fashion. For the last six months, I have been working as a communication manager's assistant at Victoria Couture, a luxury brand company that deals with clothing and accessories (bags, jewels and watches) for women and for children. My job profile...
Analysis of television advertising: The coffee brand Nespresso
Case study - 7 pages - Management
Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...
Age verification systems and closed user groups in Germany
Case study - 20 pages - Management
Media accessibility via internet is rapidly increasing within the last decade. Reaching every kind of data,including media content have become easier due to the widespread internet access and fastly improving technologies, especially mobile devices. Likewise providers have found an...
The mount of the luxury: the case of Louis Vuitton
Dissertation - 143 pages - Services marketing
In a few years, one can imagine a luxury brand connecting through an accessible format to everyone. This situation is similar to the era when internet or television was unthinkable. Brands always made a point not to address to a target public to be accessible and be closed off. Today, these...
Smoking Ads Slogans and people's cognitive process
Case study - 2 pages - Educational studies
Advertising is very familiar thing in this modern era. Years ago, it might be difficult to find many publications of advertisement in any media such as newspaper, magazine, or even in television or radio. But nowadays, we can see it everywhere and easily especially in television as a...
Advertising - An overview
Thesis - 27 pages - Services marketing
Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising in India as anywhere else continues to mesmerize...
How to use rumours as a marketing tool?
Dissertation - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
The impact of negative rumors on consumers' behaviors
Essay - 13 pages - Services marketing
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous hamburger firm to...
SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...
The role of street marketing in advertising
Thesis - 4 pages - Services marketing
Agencies specializing in urban communication, mail flyers, leaflets or other media in order to inform or educate an audience about a brand or product are called street marketing agencies. This kind of local communication is very effective. Direct contact with the public is...
Soft capitalism as related to therapeutic modes of work
Essay - 71 pages - Services marketing
The global village concept has fuelled soft capitalism and the rise of the ethos in this field within organizations. Let us first understand the basis of globalization. While not so different from traditional villages in its desire to engage in a free exchange of ideas, the...
Dove advertising campaign
Case study - 18 pages - Services marketing
In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the...
Reebok Case Study: "Reebok: In pursuit of Generation X"
Case study - 6 pages - Services marketing
Reebok is a large and technological footwear company founded more than 110 years ago. Reebok's history started in 1895 in the United Kingdom, and continued in the United States. It became an international company at the end of the 80s. Today, Reebok's products are sold in 170 countries. This...
Analysis of New Frontiers
Case study - 17 pages - Services marketing
The company "Nouvelles Frontieres", was chosen as a subject because this study is interested in all the four sectors of tourism, and it needs to discover how the company uses direct marketing. Direct marketing is a tool, and a business approach that is critical to a company. It is characterized...
Strategic analysis - Yahoo case study
Case study - 13 pages - Services marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
International journalism: Freedom of the press in China
Essay - 6 pages - Journalism
First, China as a growing power in the world is a country which fuels many observations and issues. And as a student in political science I need to learn more about the Asian miracle and obviously what the main obstacles remain in the Chinese race to modernity. Then, we had the opportunity,...
Individual identity and global information. The global village (Mac Luhan)
Essay - 7 pages - Journalism
How is individual identity constructed in the environment of global information and media flows? How valid is Marshall Mac Luhan's global village concept in this environment? Nowadays, each of us is aware from the pattern of our everyday lives that there have been lots of changes linked...
Commercial strategies and management policies of Lagardère
Essay - 16 pages - Management
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share....
United Colors of Benetton: An overview
Case study - 8 pages - Management
The clothing market is doing well with a growth rate of 2.5%, even though the market is unstable due to certain aspects (environmental, economic, socio-cultural, etc.), Despite saturation, Benetton is a brand that continues to sell quality clothing. However, given the explosion of mega stores,...
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Dissertation - 23 pages - Services marketing
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for...
