The strategy marketing of IBM
Case study - 12 pages - Services marketing
IBM (International Business Machine Corporation) is a multinational U.S. industrial house created in 1911 in the United States. Its principal activities are the design of hardware, software and computer services. Its purpose is to provide the best computers by applying specific marketing...
Analyzing financial statements: Puma
Case study - 13 pages - Business strategy
Despite few important sport events, the sporting goods industry as a whole, has continued to record further growth. The healthy growth in the sport lifestyle segment was due to the sustained trend towards fitness and wellness, the increasingly important connection between sport and...
Case study of Unilever and Dove brands
Case study - 12 pages - Business strategy
In the consumer society in which we live today it is virtually impossible not to know the brand Dove. Indeed, men and women, of all ages more or less visualize this brand of body care. This brand is one of the largest producers of consumer goods in the world for the Unilever...
A study into the retail industry of India and China
Tutorials/exercises - 58 pages - Business strategy
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure....
Launch of a new wine and methods of consumption in the Chinese market
Market study - 35 pages - Services marketing
We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in a...
Unilever: Corporate Sustainability Report
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
The division of labor and the extension of markets according to Adam Smith
Thesis - 7 pages - Economy general
Adam Smith was the founder of political economy and with his book 'Inquiry into the Nature and Causes of the Wealth of Nations' in 1776, he laid the foundations of liberal school. Moreover, Adam Smith was strongly influenced by French encyclopedists such as Diderot and D'Alembert and...
Between 1856 and 1914, how did the authority of the central power try to build and impose itself on the multiethnic Russian imperial domain despite the rise of national affirmations?
Essay - 9 pages - Political science
On the eve of World War I in 1914, Russia is one of the most backward powers and the entire political system collapses in 1917 with the Russian Revolution. However, these two elements are opposed to the will of the tsar Alexander II in 1856, who, after the defeat of the Crimean War, decided to...
Case Study Exam in International Commerce
Tutorials/exercises - 7 pages - International marketing
The document includes the answers to a case study exam in international commerce. Excerpt: "The company; Monper offers a variety of chocolate products. The company moves away from industrialized and mass-produced products and produces chocolate with 100% artisan process that protects the...
Negotiation with the Mexicans
Case study - 8 pages - Human resources
Mexico is a country in North America, located in the southern United States (which is partly separated by the Rio Grande, said the Rio Bravo to Mexicans) and bordered on the south by Guatemala and Belize. Mexico is the most populous Spanish-speaking countries. He also recorded the second highest...
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Dissertation - 77 pages - Services marketing
Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't mean offering...
Overview of Tata Chemicals Ltd
Dissertation - 58 pages - Business strategy
The Chemical Industry comprises of the companies that produce industrial chemicals. It is central to modern world economy, converting raw materials (oil, natural gas, air, water, metals, and minerals) into more than 70,000 different products. Polymers and plastics, especially polyethylene,...
Strategic supply management
Essay - 5 pages - Business strategy
The objective of this group assignment is to research on the strategic role of an organization within its supply chain management, as well as its efficiency and effectiveness in performing its role in physical distribution management. There is also a need to look at the organization's good...
Reva: An alliance between Maini Group and AEV LLC Inc.
Thesis - 38 pages - Business strategy
REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group has on...
Managerial Economics: Welfare Corporate Social Responsibility
Case study - 5 pages - Criminal law
Free market theory was a dominant theme of the 1780s propagated by economists such as Adam Smith. Amongst other things was its exclusive resolve that there should be minimal government involvement in the business of the economy if any at all. It was the era of the industrialization concerned with...
Indian retail: Stepping ahead to create a benchmark
Dissertation - 47 pages - Business strategy
India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow more. India will be making waves in trends that...
The impact of Foreign Direct Investment on the retail industry in India
Dissertation - 102 pages - Finance
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed...
International Business Environment assignment: an analysis of the national business system and cultural conditions in China and assessment of how this will affect SuperSam
Dissertation - 24 pages - Services marketing
Choosing China as a host country for an International Business Environment assignment offers three advantages: first, since 1979, China has faced major economic and political changes. Second, it has been very successful in attracting foreign direct investment, i.e., in 1995, China was the second...
"The major parties of the Federal Republic of Germany provide better models of the 'catch-all party' (Kirchheimer) than do those of the French Fifth Republic and post-war Italy." Discuss
Essay - 3 pages - Modern history
The Post war period was characterized by move towards spreading secular and mass consumer-goods societies. This note is valid in the Federal Republic of Germany, the French Fifth Republic, and post-war Italy. This major turn in societies had to be understood by political parties and...
Procter and Gamble
Market study - 8 pages - Services marketing
Procter & Gamble was founded in the United States in 1837. The company prospered during the 19th century and is now the world's biggest manufacturer of packaged consumer goods and a global leader in six main categories: laundry and cleaning (detergents), paper goods...
The pharmaceutical industry
Market study - 34 pages - Business strategy
The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and biotech...
Women during the Second World War (1939-1945)
Thesis - 10 pages - Modern history
The Second World War, which lasted from 1939 to 1945, was more terrible than the First World War. The First World War was fought in France, and did not have any particular villains. However, the Second World War involved conflict at the global level as almost all major nations of the world were...
Philip Morris International's global strategy: Comparative cases of French and Chinese market
Thesis - 22 pages - Business strategy
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip Morris...
Limited perspectives for electric cars: Auto industry facing new challenges
Case study - 12 pages - Business strategy
The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...
Strategic growth for Unilever
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...
Market segmentation - published: 15/04/2009
Presentation - 22 pages - Services marketing
The process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. The strategy of segmentation allows producers to avoid head-on competition in the marketplace by...
Success in developmental states of Taiwan and Korea after Japanese colonization
Thesis - 6 pages - International relations
As Taiwan and Korea, both being former colonies of Japan, began to develop over time, their growth exemplified the characteristics of what we term “developmental states”. These two particular states have exhibited rapid, sustained, export-led growth over a long period of time, with...
A study on the competitive environment in the retail market
Tutorials/exercises - 39 pages - Services marketing
The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the...
Self-expression with regard to the political environment: The case of Czechoslovakia
Case study - 5 pages - Political science
Throughout history, nations have subordinated others politically, culturally and economically. The ruling regime usually used people who spoke out as an example in order to stifle the rest of the population. The ruling regime would utilize such cases to exercise their power of intimidation. This...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
