Social marketing and self-regulation: The perfect match for a good working world and the contribution of social marketing to self regulation strength
Essay - 29 pages - Services marketing
The concept of Self-regulation and the ability to make people self-regulate in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on...
Consumer ethnocentrism and attitudes towards domestic and foreign markets
Book review - 5 pages - Marketing theories
We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between...
Socail marketing and self-regulation: The perfect match for a good working world and the contribution of social marketing to self regulation strength
Course material - 29 pages - Marketing theories
The concept of Self-regulation and the ability to make people self-regulate in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life. When focusing on...
Caroll and China (Is China a good potential market target to set up a French company as Caroll?)
Market study - 16 pages - Fashion and ready to wear marketing
China is one of the biggest countries in terms of territory (9.6 million km²), boundaries (22,000 km) and with respect to population (1.3 billion inhabitants). Moreover, the economic growth of this country is now close to 10%. Every business eye on earth is focusing on the emerging Chinese...
To what extent does e-commerce favour market facilitation over consumer objectives?
Essay - 8 pages - Services marketing
Traditional business models cite “location, location, location” as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of “location” has created an internal...
Ethics and the consumer coursework
Thesis - 5 pages - Social, moral & civic education
In a world where globalization seems to be everywhere, emerge some notions as ethics, consumer policy, involving government and others organizations. The aim of that is finally the well-being of people, more precisely, consumers. The term “ethics” is used to define a...
Whether vegetarianism is good for the heart
Essay - 5 pages - Medical studies
Although many people believe that eating meat is part of a healthy diet, and eating this way is as nature intended, vegetarianism is a popular growing trend among many individuals who are attempting to improve their health. It is a difficult choice to make, and while there are many reasons to...
Coach: introduction of an American leather goods producer to the French market
Case study - 10 pages - Brand management
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies...
Good eating habit to adequate healthy living
Thesis - 9 pages - Medical studies
Having good eating habits and a healthy body is not just about consuming the recommended five fruits and vegetables daily but also a new category of foods claiming to have properties on the booster organization, see medicinal. Although there is no exact definition, the term nutraceutical...
Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength
Essay - 29 pages - Services marketing
Self-regulation and the ability to make people self-regulate themselves in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to self-regulate can be important in all aspects of life....
An exploratory study on consumer psychological contracts
Thesis - 4 pages - Management
The concept of the psychological contract is widely applied in organizational research. This article explores the consumer psychological contract in marketing context. Some situations are designed in a questionnaire and the data are analyzed. The findings show that whether the...
Coach: introduction of an American leather goods producer to the French market - published: 15/01/2009
Essay - 8 pages - Services marketing
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies...
Consumer Psychology and Marketing Communications
Case study - 2 pages - Management
Consumer Psychology is a specialty that studies how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as “the study of individuals, groups, or organizations and the processes...
The market for French luxury goods in China
Thesis - 19 pages - Economy general
With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for luxury...
Tools used to influence consumer perception of brand: Music and color
Worksheets - 3 pages - Services marketing
Music and colors have already been studied in various fields such as medicine or management. We now focus on the areas of marketing communications and consumer behavior. These empirical studies show how these variables can be used effectively in advertising to influence the perception of a...
German consumer behaviour
Case study - 26 pages - Clients and users behaviour
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about...
Analysis of advertising a consumer product: Coca-Cola (2006)
Thesis - 2 pages - Services marketing
This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the...
German consumer behaviour - published: 29/09/2010
Essay - 26 pages - Services marketing
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about...
Consumer empowerment
Essay - 6 pages - Clients and users behaviour
With the growing industry of ethics consumption and environmental friendly products, the marketing industry has radically changed its traditional system of approaching their consumers. Indeed their marketing strategies are much more customer driven as the “authority of...
The consumer behaviour (student's) towards alcohol in Scotland
Case study - 6 pages - Management
This topic is interesting because many people consider it as taboo and do not dare talk about the problem of alcohol and young persons. Moreover it removes any a priori and prejudices about young people and alcohol and will enable students to realize the effects of alcohol on their health. In...
Is Wal-Mart good for America?
Essay - 2 pages - Business strategy
With over 5000 stores worldwide and 100 million shoppers per week in the United States alone, Wal-Mart is one of the largest corporations in the world. And with its astounding efficiency, profit margin, and customer base, it is also an extreme example of the free market system, and for that...
Consumer Behaviour - published: 18/12/2013
Case study - 4 pages - Business strategy
The products that will be focused on this assessment will be meat products including poultry, new and/or used passenger cars, wine and related products and dairy products. These four product purchases will be assessed for internal, external and situational influences to determine the type of...
Consumer empowerment - published: 13/01/2009
Thesis - 6 pages - Services marketing
With the growing industry of ethics consumption and environmental friendly products, the marketing industry has radically changed its traditional system of approaching their consumers. Indeed their marketing strategies are much more customer driven as the “authority of...
Consumer Decision Process: The wedding preparations - publié le 29/09/2010
Case study - 7 pages - Services marketing
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
Impact of loyalty programs on consumer purchase behavior in the UK food retail industry
Essay - 6 pages - Services marketing
According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It will discuss the...
Consumer Decision Process: The wedding preparations
Case study - 7 pages - Services marketing
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views
Essay - 3 pages - European union
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The authors have divided the...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Brand management
This report provides an analysis and evaluation of Procter & Gamble's hair care line, 'Head & Shoulders'. With 'Head & Shoulders' new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other...
Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views - publié le 10/02/2008
Book review - 2 pages - Marketing theories
Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The authors have divided the...
Consumer behavior in the services sector
Market study - 21 pages - Services marketing
This presentation will start with a look at the services marketing triangle. It will then explore the ways of using the services marketing triangle. it will then take a look at the scope of consumer behavior along with examining the consumers decision making process. It will then...
