"Optimizing Customer Journey in Parcel Delivery: La Poste's Omnichannel Strategy"
Diploma Thesis - 64 pages - Marketing theories
"Discover how La Poste Groupe, a leading French postal and logistics services provider, is revolutionizing customer experience through its omnichannel strategy. With 17,000 points of sale and 900,000 daily customers, La Poste is committed to delivering high-quality services, from mail and parcel...
SWOT Analysis - Garmin
Case study - 5 pages - Sport marketing
The Garmin group is part of the new technologies and other connected objects sector. Its fields of activity are very varied since the company is present in the world of marine, aviation, but also automotive, fitness and all outdoor activities. The group's turnover at the start of...
SWOT Analysis - Fitbit
Case study - 5 pages - Sport marketing
The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group to...
SWOT Analysis - Polar
Case study - 5 pages - Sport marketing
The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...
Political Mass Media and Ideologies of Persuasion
Essay - 5 pages - Arts and art history
Propaganda is a powerful tool that continues to affect public opinion and influence collective consciousness in today's hyper-connected society. Its effect extends beyond traditional media, impacting our daily lives through various sources. This essay will analyse the varied...
Objectives and Importance of the WTO to Open and Develop New Commercial Markets
Essay - 15 pages - International economy
The World Trade Organization (WTO) is an international organization which governs the rules of international trade between countries. Today, new markets are appearing thanks to developing countries, who also want to take part in free trade. Therefore, it is important to know how the WTO will...
PESTEL Analysis - Garmin
Case study - 5 pages - Sport marketing
Garmin Ltd. was co-founded in October 1989 by Gary Burrell and Dr Min Kao, who came up with the groundbreaking design and engineering of the GPS software technology used in their products today. Before his involvement with Garmin, Dr Kao also developed the first FAA-certified GPS navigation...
Swot Analysis - Samsung
Case study - 4 pages - ICT marketing
Samsung Electronics is a subsidiary of the Korean SAMSUNG group specializing in the manufacture and marketing of electronic products. It is one of the world leaders in electronic equipment, connected devices, technologies. Samsung has prided itself on being the world's largest...
Olfaction and Alzheimer's: How and why are they connected?
Thesis - 5 pages - Medical studies
For many years olfaction has been the most disregarded and least studied sense in the scientific and medical communities. Consequently, the amount of knowledge about how olfaction works is small compared to the vast knowledge we have about the other four human senses2. Olfaction is the chemical...
Burger King's "Google Home of the Whopper" campaign
Case study - 1 pages - Marketing theories
A 15-second TV commercial concludes with the phrase, "Ok Google, what is the Whopper burger?". "Ok Google" near to a speaker connected to Google Home starts the voice assistant, who will try to answer the question, without the slightest intervention of the viewer. Once the spot airs,...
Fault tolerance in object tracking sensor network
Thesis - 5 pages - Physics
Sensor network is a system of nodes where each node is equipped with a battery which is used to supply power, a certain amount of computation, communication, a device for sensing and with some storage media. The reliability of wireless sensor networks is affected by faults that may occur due to...
Porter's Five Forces - Polar
Case study - 5 pages - Sport marketing
Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to...
The Blockchain
Tutorials/exercises - 3 pages - Computer science
First of all, the blockchain's system is the main thing to understand, everything that is going to be in this document is related and depends on the blockchain's system. So, a blockchain is a decentralized database which allows everybody to see the transaction history. Those transactions have the...
Portfolio management (risk and return) of inter-connected stock exchanges
Case study - 47 pages - Finance
Investment may be defined as an activity that commits funds in any financial form in the present with an expectation of receiving additional return in the future. The expectations bring with it a probability that the quantum of return may vary from a minimum to a maximum. This possibility of...
Objectives and Importance of the WTO to Open and Develop New Commercial Markets - publié le 29/09/2010
Essay - 15 pages - Economy general
The World Trade Organization (WTO) is an international organization which governs the rules of international trade between countries. Today, new markets are appearing thanks to developing countries, who also want to take part in free trade. Therefore, it is important to know how the WTO will...
Critically evaluating the ASPIRE model of social work - published: 17/11/2022
Course material - 10 pages - Social, moral & civic education
Social work traditionally utilizes a series of strategic steps or procedures to aid in problem resolution. In many cases, the steps include the collection of critical information concerning subjects of interest (assessment), analysis to draw information from collected information (diagnosis),...
Research Project - Effects of Procurement Ethical Practices on Performance of Procurement Department At Adc In Kitale Town
Diploma Thesis - 12 pages - Management
Ethical practices mean being in accordance with rules or standards for right conduct or practices. Procurement codes of ethics in public institutions in Kenya are associated with fairness, understanding of unbiased treatment to suppliers, integrity, due diligence, confidentiality of information,...
Porter's Five Forces - Garmin
Case study - 5 pages - Sport marketing
Garmin was created in 1989 by Gary Busell and Min H. Kao to offer a new generation of GPS. When it was created, the firm sold geolocation systems to the US military. The firm has since developed and diversified its activities by offering geolocation tools for the general public, such as a GPS box...
Archaeology Project of Nitra: Mortuary Analysis at the Early Neolithic Site
Case study - 2 pages - Ancient history
Mortuary studies in archeology are crucial in providing insights into ancestral populations' lives, traditions, and society. The scholarship can resolve problems at the disposal of archaeological subgroups by digging out burial sites and plotting artifacts associated with them. This study is...
Case study: Hegel
Case study - 4 pages - Educational studies
The original story: When the historian becomes a situation of the news in a work intended for performance (he recalls in this respect that the objective history of a people begins when it becomes a written history, a civilization do not succeed would be unable to cultural evolution). Its content...
Term Paper: GPS Phone Case
Business plan - 28 pages - Business strategy
Nowadays, mobile phones are indispensable for communication, work, and trade, even on the other side of the world. There are more than 5 billion mobile users worldwide, representing 67% of the population. We are with our phone every day, whether it is in our bag or our pocket. We are therefore...
Strategic Marketing Plan: Case Zara
Case study - 16 pages - Business strategy
Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...
The impact of smart phones on business and private life
Internship report - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
Designing an electro-mechanical device with automatic target detection and firing mechanism and a provision for remote controlling the device
Tutorials/exercises - 35 pages - Electronics, mechanics, engineering & technology
The main aim of any security organization is to provide a comprehensive security net to its client. However, in the process the cost of the whole process in terms of labor and money needs to be considered. Many times the work force gets limited due to reasons such as unavailability of suitable...
The impact of smart phones on business and private life - published: 19/12/2011
Essay - 90 pages - Management
Since few years, mobile phone market is changing radically and many new mobile phones, called smart phones or intelligence phones are entering on the market and have produced a boom. Before, those intelligence phones were only dedicated to professional persons, but mobile manufacturer felt that...
How to control a Dish antenna from a remote area
Thesis - 25 pages - Electronics, mechanics, engineering & technology
The development of this Remote Controlled Dish Antenna application requires the configuration of the micro controller architecture, writing (code) and debugging of the application program. In this application the status of the dish antenna such as direction, angle will be controlled by the user...
What do online games imply for business and why does this make us feel that it is just the beginning?
Case study - 12 pages - Business strategy
From the very first year of our life, we play. Not only because we enjoy it or feel happy when playing, but because we are at the same time, learning. Find our limits, experience the world, and manipulate new objects… All those actions we do are aimed to improve our knowledge of what...
A study of tele-operated intelligent mobile robots
Dissertation - 30 pages - Electronics, mechanics, engineering & technology
Real time embedded systems are time-critical systems that are hard to implement as compared to traditional software, due to large numbers of conflicting requirements. This project describes an application of advance modeling techniques to improve the development of embedded systems. In our...
