Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children
Case study - 39 pages - Business strategy
Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...
Investigating the Cybercrimes Related with IOT Based Home Appliances
Dissertation - 16 pages - Sociology & social sciences
This paper covers four areas: introduction, literature review, results and recommendations, and conclusion. In the introduction, the paper delineates its research objective: to identify cyber threats of IoT-based home appliances and to propose actions for their reduction. The literature review...
Skagen Case Study
Case study - 4 pages - International marketing
This document answers to the questions of the following case : http://wps.pearsoned.co.uk/wps/media/objects/9646/9878474/Extra%20casestudy%20deel%20II.pdf It answers to all the questions in 5 pages regarding the internationalisation of the Danish watches called Skagen regarding market...
European Union (EU) Law - Introduction and the different stages of integration
Course material - 8 pages - European law
European construction was imagined by politicians and people centuries ago but was achieved after WWII. In middle age, cities developed trade, and at that moment national markets were created. Traders were moving from a city to another, and these citizens made the rules of mercatoria. The...
The Iranian Issue: The emergence of a main potential threat for the international security
Essay - 5 pages - International relations
The Iranian regime appears to be one of the main present sources of threat for the international order and security. The nuclear programme that has been undertaken by its president Ahmadinezhad is raising strong tensions between this country and the main part of the rest of the world, even though...
Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion. Over and above the huge...
The differentiation of mass media in Sweden
Essay - 3 pages - Medias
According to Hallin and Mancini (2005), an important issue about the comparing media systems is the differentiation or not of mass media. Differentiation is defined by Parsons (1971) as 'the division of a unit or structure of a social system into two or more units or structures that differ in...
Creating and measuring shareholder value in British corporations
Case study - 15 pages - Business strategy
The shareholder value in business industry is the most commonly used term in present age. The wildfire of equity culture is quickly spreading from United States to the whole world business industry and it has been grasped as critical today as it was in the last few decades. In United Kingdom the...
Subhas Chandra Bose: Nationalism, Morality and Empire
Thesis - 8 pages - Social, moral & civic education
In the 1940's the range of Indian nationalism had reached a full spectrum of discourse previously thought impossible. The British declaration of war on the Axis Powers on India's behalf was followed quickly by a mass resignation of elected Indian National Congress (INC) leaders, and in the wake...
Ending the reign of a crime king: The taking down of Al Capone
Essay - 9 pages - Modern history
The city of Chicago, Illinois has experienced numerous monumental periods and events during its history. From the famous Chicago Fire to the creation of the world's tallest building, it is quite easy to declare Chicago's past to be very eventful. With any form of history, there are positive and...
Online airline reservation system
Dissertation - 49 pages - Computer science
One of the most common modes of travel is traveling by air. Customers who wish to travel by air nowadays have a wide variety of airlines and a range of timings to choose from. Nowadays competition is so fierce between airlines that there are lot of discounts and a lot of luxuries given to...
Schneider presents the best manufacturing processes to satisfy customers' requirements
Internship report - 37 pages - Logistics
During the course of BA in business management (final year), we had to work in a foreign country. To improve my level of English, I took up an internship in Nu-Lec Industries, a company of Schneider Electric located in Brisbane in Australia. Schneider Electric is a worldwide company known to the...
How is Durkheim's suicide theory reliable in today's society ?
Essay - 5 pages - Sociology & social sciences
Le suicide has become a classic which has influenced most of the research conducted on this issue since then. Nevertheless, as Durkheim points out himself « the questions that suicide raise are closely connected with the most serious practical problems of the present time ». Even if the...
McDonald's and KFC - Recipes for Success in China
Case study - 4 pages - Business strategy
To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities. The growth was,...
A look at the financial performance of a property developer group
Thesis - 58 pages - Finance
Due to ongoing advancements in technology, new legislation, and other innovation, the field of finance is rapidly changing. Introduction to finance develops the three components of finance in an interactive framework that is consistent with the responsibilities of all- financial professionals,...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...
The Relationship of Being and Perception in Enlightenment Philosophy
Thesis - 5 pages - Philosophy
The philosophical efforts of the Enlightenment thinkers were based on the relationship between metaphysics and epistemology. Descartes, Leibniz and Berkeley progress in their understandings of being by refining the means by which they are able to make justified claims to knowledge. In a...
Setting up intranet facilities
Dissertation - 135 pages - Computer science
An intranet is an internal company network that uses the Internet standards of HTML HTTP and TCP/IP communication protocols along with a graphical web browser to support business application and provide department, interdepartmental and company wide communication solutions. An intranet uses a Web...
Information technology and strategic management
Thesis - 23 pages - Management
Strategic management is defined as “the set of decisions and actions resulting in formulation and implementation of strategies designed to achieve the objectives of an organization”. The formality of strategic Management systems vary widely among companies. Formality refers to the...
Security analysis and portfolio management in Collabo Interactive Solutions
Case study - 45 pages - Business strategy
Portfolio management is both an art and a science. It is a dynamic decision making process, one that is continuous and systematic but also requires a great deal of judgment. The objective of this project is to blend theory and practice to achieve a consistent portfolio management process. This...
How to set up a plant: The best layout plans
Thesis - 17 pages - Business strategy
Plant layout is very essential and needs consideration and attention from the very beginning so as to avoid subsequent problems. Though one can think of several layouts but the best one is obviously the one, which is both very systematic and cheap. It is arrangement of machines, scientific use of...
Major trends in the domestic mid - sized car industry in India
Dissertation - 38 pages - Business strategy
The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no...
GIS training: Distribution system management
Thesis - 30 pages - Electronics, mechanics, engineering & technology
Reliable and sufficiently detailed data is required to facilitate decision making in all activities and Distribution System Management. Controlling costs improve efficiency and reducing down time has become essential for a utility in order to be successful in the highly competitive environment of...
How far did the fair value principle contribute to accelerate the credit crisis in France?
Course material - 46 pages - Finance
The IFRS or the International Financial Reporting Standards are one element of the globalization of the world economy. The stated objectives of the IASB or the International Accounting Standards Board are: (a) "to formulate and publish in the public interest, accounting standards to be observed...
A comprehensive review of creative commons
Tutorials/exercises - 9 pages - Journalism
Creative Commons (CC), represents a movement towards “balance, compromise, and moderation” within copyright. Described by its proponents as a ‘some rights reserved' copyright, CC introduces a number of licenses that allow creators to selectively use private rights to create public...
Review algorithms for image segmentation methods
Thesis - 4 pages - Computer science
Image segmentation is one of the key stages in computer vision processes. Segmentation is the task of recognizing objects in an image. The rest of the image is background. Image segmentation algorithms are generally based on one of two basic properties of intensity values, discontinuity...
The Impact of Socioeconomic Factors on Racial Bias in the U.S. Courts System
Dissertation - 13 pages - Law's history and philosophy
This research aims to discover the relationship between social and economic conditions involved in making racial bias more evident within the American court system. This theory relies heavily on the existing theory of social stratification—"winners' school" that emphasizes the role of...
Bulgaria and European Union: A research report
Tutorials/exercises - 22 pages - European union
The development of a global financial market transforms the individual countries' and domestic capital markets into connected single financial environment, where investors can take advantage of numerous investment opportunities. The dynamic growth and gradual integration of the Bulgarian...
Chic porn in the communication strategy of luxury houses - published: 29/09/2010
Case study - 19 pages - Management
Today, luxury is not only for the elite but also for the elitist part of each of us. The shockvertising stream has helped luxury brands to touch more consumers regarding the new idea of consuming luxury. But before luxury brands realised that they needed to communicate to obtain new consumers,...
How far did the fair value principle contribute to accelerate the credit crisis in France? - published: 29/09/2010
Dissertation - 46 pages - Finance
The IFRS or the International Financial Reporting Standards are one element of the globalization of the world economy. The stated objectives of the IASB or the International Accounting Standards Board are: (a) "to formulate and publish in the public interest, accounting standards to be observed...
