Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries
Thesis - 40 pages - Business strategy
Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...
How did the BMW Group successfully launch the Mini Cooper?
Case study - 16 pages - Services marketing
The major demographic changes in France (Europe for that matter) in the last 10-15 years experienced the decrease in birth rate (13 children per 1000 women in 2006) an aging population and increase in the single-parent families and divorces. For a product such as the Mini Cooper, these figures...
Program of equitable trade: Analysis of Nespresso
Thesis - 4 pages - Management
Since 2003, the market for hot drinks has recorded a significant drop in sales volumes, due to a transfer of purchases to other products such as fruit juices and other product formulas. This has forced the industry to put forward further innovation to attract new consumers. These...
Strategic Analysis of the BIC Group
Case study - 11 pages - Business strategy
The BIC Group is a publicly traded company, founded on October 25, 1945, under the name of PPP (pens, mechanical pencils and accessories) by Marcel Bich with the help of Edouard Buffard. The company launched the BIC Cristal pen. The company grew rapidly abroad, especially during the 50s, and...
Case Study: Launching of the Nissan LEAF in France
Case study - 10 pages - Services marketing
The year, eco mobility was honored saw many automakers put forward the electric cars. Many questions concerning the evolution of the electric car persist but its prospects remains grim. Many consumers want to drive 'green' but the adaptability of these vehicles is difficult because...
Strategy analysis of two brands of L'Oreal and Henkel
Case study - 33 pages - Services marketing
The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics market has been...
video gaming and Nintendo
Case study - 17 pages - Services marketing
For many years, modern societies, especially in more developed countries have become increasingly individualistic. Indeed, individuals have been acting alone and for their own interests, which may also point to the phenomenon of hedonism. This refers to the pursuit of pleasure becoming the...
Communication strategy for the launching of new the FIAT 500 (2008)
Case study - 8 pages - Business strategy
With the revival of the Fiat 500, manufacturers hope to provoke a strong emotion in the consumer at the sight of the vehicle, thanks to its design and originality and also its reputation. The goal is to educate the consumer so as to convey the image of a car at low cost and...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7 points compared...
Marketing plan - Louis Vuitton in Japan
Case study - 12 pages - Services marketing
In 1854, Louis Vuitton, a Parisian trunk maker, opened his store on Place Vendome. Over the years the brand has grown significantly and is now attached to the LVMH group, the number one luxury group in the world, owned by Bernard Arnault. Louis Vuitton is one of the first commercial brands to...
Features of Blu-Ray Disc of Sony
Case study - 5 pages - Business strategy
New technologies today are emerging regularly and are usually the result of years of research. In the past ten years only 3 major innovations have made a marked impact globally, they are the flat screen, MP3 and the GPS. The Blu-Ray Disc of Sony BD is the latest innovation in Sony's incremental...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Case study of Haribo
Case study - 23 pages - Services marketing
The confectionery sector is a highly competitive industry in which producers of candies must demonstrate great creativity and a keen sense of innovation to differentiate themselves from competitors. In 2002 this sector produced more than 212 000 tons of confectionery, which reflected an increase...
Analysis of Adidas marketing mix
Case study - 13 pages - Services marketing
Today, the sport has found its place in French society by combining equilibrium, welfare and health. The sport has also developed, democratically and is a mass culture. Products designed by the sports industries, are more responsive to consumer needs, and combine aesthetics, design and...
Launch of a new wine and methods of consumption in the Chinese market
Market study - 35 pages - Services marketing
We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in a...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...
Presence of L'Oreal in India
Case study - 20 pages - Services marketing
The L'Oreal group has been present in India since 1990 and has developed its activities in the field of cosmetics throughout the world. L'Oreal established a 100% subsidiaryin in 1994 and three of the four divisions of L'Oreal are currently present in India: The Consumer...
Strategic analysis of Swatch Group for its establishment in the countries of Eastern Europe
Case study - 36 pages - Services marketing
Luxury in an economic context, the well differentiated and well aware of luxury based on its price elasticity. When the price of property increases and demand decreases, we call this product a good current. When the price increases and demand increases, we call it a luxury good, although Veblen...
Analysis of National Geographic's sales strategies in London
Case study - 6 pages - Services marketing
Today, we are seeing more innovative store concepts that are developing in order to cope with the high competition and meet the increasingly sophisticated expectations of the consumers. These stores also hope to full fill the company's corporate communication strategies as it is a unique...
Study of perfume brands: Chanel 5 and Nicole Kidman
Case study - 2 pages - Services marketing
Founded in 1909 by Gabrielle Chanel, Coco Mademoiselle has been continually enlarged by including cosmetics, clothing, accessories, perfumes in its basic package, especially with the appearance of Chanel No. 5 in 1921. In this study, we will see how Chanel perfume makes its offer value through...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand
Case study - 8 pages - Business strategy
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
The marketing strategy of diesel
Case study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Consumerism in Morocco
Essay - 10 pages - Services marketing
Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to...
Creating the multi-sensorial experience
Essay - 10 pages - Services marketing
Human beings have always relied on their senses to understand their surroundings, and take action according to their brain information processing. Even our nomad ancestors relied on their senses (in fact, they didn't have much more than that) to distinguish between a rotten and a fresh fruit, or...
General Electric
Case study - 3 pages - Business strategy
General Electric has been building market share based on a brand name that is associated with the company. This brand name has become so popular that it can be found on in most households. As the world's largest company, General Electric achieved consistent growth in sales. General Electric...
Consumer Psychology and Marketing Communications
Case study - 2 pages - Management
Consumer Psychology is a specialty that studies how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as “the study of individuals, groups, or organizations and the processes they...
Forest ecosystem
Case study - 1 pages - Educational studies
In an echo system there are living and nonliving factors which work together within the environment. This paper is supposed to be about the food chain and some of the living and nonliving factors while collecting information I discovered so much more. Each of the elements within the environment...
Unfair competition Law- Business and Professions Code 17200 et seq
Case study - 3 pages - Other law subjects
The business and professional code is among the 29 codes that govern the state of California. The business and professional code provides insight to both business persons and consumers about business practices permitted by the law. Section 17200 of the code, known as the Unfair Competition...
Danone global strategy
Thesis - 11 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
