Research Skills - Pizza hut
Case study - 6 pages - Business strategy
Pizza Hut is a well-known brand that deals with the production of custom made pizzas all over the world. It began as a humble company that achieved profitability over the years to be listed in the New York Stock exchange. Its sole aim was to increase its market share through the allocation of...
Innovations in the restaurant business
Thesis - 29 pages - Business strategy
The paper deals with the brand related issues in the restaurant industry and is an attempt to highlight the image and identify trends in the restaurants industry. It highlight the various efforts and initiatives taken by restaurants worldwide to improve on their brands to remain competitive....
Tourism and marketing
Thesis - 7 pages - Business strategy
A market is a place where people come looking for goods and services that they might need, while marketing is the attempt made by the producer to make sure that the customer knows about the company and its products. Marketing does not stop at just creating awareness about the product. It...
Study of the Krups coffee machine
Course material - 23 pages - Services marketing
The Krups company is a German company which was founded in 1836. Having adopted an international policy, it established itself in many markets. Since 2002, it has been a subsidiary of the Seb group. Krups' policy has been marked by a constant search for precision and technical perfection. The...
Outsourcing of human resources: the challenges and motivations of companies
Dissertation - 10 pages - Human resources
Companies today face many changes, regardless of their field of activity. The main objective of each of them is, of course, to achieve maximum profits in order to be able to continue their activity in the long term. Competition is a constant threat to societies, as it has come from all walks of...
Concept of mark in strategic marketing
Course material - 9 pages - Services marketing
Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core...
A report on total quality management
Case study - 8 pages - Management
For eons the concept of TQM has been widely used by organization, company, teams and firms in different countries to improve efficiency, effectiveness and quality, a factor that acts as impetus to maintaining competitive advantage and effective human resource management. Indeed in the...
Service operations management
Essay - 4 pages - Business strategy
The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of telecommunication that include phones and systems....
All you wanted to know about Six Sigma
Tutorials/exercises - 39 pages - Business strategy
Six Sigma can be used to create a brand new business process from ground up. Six Sigma strives for perfection. It allows for only 3.4 defects per million opportunities for each product or service transaction. Six Sigma relies heavily on statistical techniques to reduce defects and measure...
Leshop.com: financial and marketing analysis
Case study - 20 pages - Services marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
The strategy of the "Panera Bread" bakery-cafe
Case study - 12 pages - Business strategy
Established in 2007, Panera Bread is a Bakery-cafés born from "Saint Louis Bread Company". This firm has quickly succeeded to become one of the leaders of the US fast-casual restaurant sector. In an industry characterized by aggressive competition, Panera Bread has adopted a competitive strategy...
Longevity Healthcare Systems: Hunting for a marketing strategy
Essay - 8 pages - Services marketing
history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...
Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel
Case study - 4 pages - Services marketing
The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...
Starbucks: A Sustainable Success?
Case study - 13 pages - Business strategy
Starbucks was originally established in 1971 by three enterprising academics who shared a common love for coffee. The original strategy was to sell quality coffee and introduce consumers to drinking coffee, a concept created by Alfred Peet in the United States. In 1981, Howard Schultz, who was...
Strategies of Ford
Case study - 5 pages - Business strategy
Introduction: Overall strategy: This involves the segmentation of production units by a firm outside its territory in areas that are favorable (labor, implementation cost, tax etc.) Automobile market: The automobile market is accountable for the birth and evolution of the major technological...
Brand examination: Case of Australia Post
Thesis - 5 pages - Management
Established in 1809, Australia Post now operates in three major areas: ‘letters and associated services; retail merchandising and agency services; and parcels and logistics' (www.auspost.com.au). One of the visions of Australia Post is to be dedicated to offering quality parcels and mail...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000 employees...
Decision making and motivation
Case study - 6 pages - Management
A study of consumer behavior helps the marketers to strategies the marketing goals and produce products that would guarantee customer satisfaction. Decision making is done by customers either in favor of the product or against buying the product. This level is highly...
Market research information technology
Essay - 4 pages - Services marketing
Market research is the process of gathering and recording in a systematic way the data about customers, competitors and the market and then analyzing the data to get the required information about their behavior and how to manipulate them to the benefit of your company or your product...
Digital Marketing
Market study - 10 pages - Services marketing
Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly...
Lance Airlines
Case study - 4 pages - Business strategy
In order to achieve success, Lance Airways is proud to provide a two part mission statement, one to our guests and another to our colleagues; both are available to view by all. To our guests: Lance Airways is in the business to provide safe, dependable and friendly air transportation to our...
Case Analysis - Avon
Case study - 13 pages - Business strategy
Avon is one of the most popular household brands in America, and with the business structure given, it has many opportunities to expand its operations even further. Avon products are well known all over the world, and the reputation of the company does allow the firm to recruit more direct...
Six Sigma at Amazon.Com
Case study - 14 pages - Business strategy
Six Sigma involves linking the best elements of quality initiatives in a sustained pursuit of attaining efficiency, customer satisfaction, reduced cycle times and defect rates. This report involves a case study of the successful implementation of the strategy at Amazon.com Inc., as...
Total Quality Management in Services
Tutorials/exercises - 11 pages - Business strategy
Total Quality Management is a component of strategic managment, which improves an organization from top to bottom. In particular, it is a structured approach, which aims at enhancing customer satisfaction and loyalty through a continous improvement of services quality. Total...
Total Quality Management and Toyota
Case study - 3 pages - Business strategy
Total quality management is “a management approach of an organization, centered on quality, based on the participation of all of its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and too society”...
Scope verification and scope control: Integral in project management
Essay - 11 pages - Management
Project management is an emerging trend in businesses. The traditional hierarchical structure has been deemed obsolete and individuals find themselves belonging to project teams. Increasing emphasis on high-quality, speed-to-market, and outstanding customer satisfaction prompted...
A closer look at corporate productivity: Reducing occupational stress and enhancing team effectiveness at workplace
Essay - 5 pages - Management
Developing productive workplaces has long captured the attention of many organizations. Issues such as occupational stress and lack of teamwork can, however, hinder corporate development. Occupational stress has been researched extensively within the industrial-organization psychology...
Communication in management
Essay - 9 pages - Management
The main goal in any business is to first learn how to make a profit, then finding out how to maximize earnings. When speaking in terms of profit maximization, the output of the firm must also be at its highest point. Generally when output is at its highest point, it's because workers are doing...
The corporate culture
Essay - 9 pages - Management
Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms are more effective, productive, efficient and...
Project plan proposal
Essay - 10 pages - Management
Company ABC Inc. is the leading provider of quality and performance management. As a small company we are in the enviable position of catering primarily to the fortune 500. While we offer a variety of services to help enhance their sales and customer satisfaction performance, all...
