The impact of sales promotion on customer retention
Case study - 57 pages - Services marketing
Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...
The development of a customer-focused organization
Dissertation - 7 pages - Management
Flow management, flat organization, project management, re-engineering processes - the theme of the integrated enterprise management is the quest for better coordination between organizations and entrepreneurs which has had a major impact on business and change management in the recent past....
What tools do consultants use to guide decision-making in the areas of international trade and supply chain design?
Litterature review - 7 pages - Business strategy
Given the complexity of international trade relations, a single language for the distribution of risk responsibility coordination and the distribution of costs, rights and obligations is required. [...] The International Chamber of Commerce developed Incoterms to avoid confusion and reduce...
Research report: How does one manage and develop customer loyalty?
Tutorials/exercises - 13 pages - Management
In 2007, the Accor group created the Pullman brand, dedicated to business travel and events. The concept of the hotel in the airport is focused on the universe of businessmen in strong technological fields. Before 2007, the airport was under the Sofitel brand and was called the Sofitel Brussels...
Report on Market Assessment Survey for Primark
Case study - 2 pages - Fashion and ready to wear marketing
The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to examine the...
Communication Strategy for San Diego Gas & Electric (SDG&E)
Case study - 3 pages - Communication
San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...
Customer-buying behavior focusing on market segmentation in the insurance sector
Dissertation - 19 pages - Services marketing
Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a sector, which leads to benefits across the full spectrum, from the individual who now have wider choices, to the economy, which see increased savings, to the infrastructure sector, which can look...
PC Optimum Loyalty Program Analysis
Case study - 2 pages - Marketing theories
This analysis examines the PC Optimum loyalty program launched by Maxi and its partners, its benefits, drawbacks, and areas for improvement to strengthen customer loyalty and satisfaction.
A study on customer perception and demand for LCD projectors
Tutorials/exercises - 15 pages - Services marketing
A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want. Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest...
Darden Strategic Issues and Challenges
Case study - 3 pages - Purchasing & supply chain
Restaurants in the complex dining industry, such as Darden, face critical strategic issues. Some of the problems faced by Darden are internal and, therefore, within the control of the restaurant's management team. At the same time, Darden faces external factors that the restaurant's...
The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...
Maintaining Market Leadership in the French Dental Industry: A Strategic Analysis for Bisico France
Case study - 11 pages - Business strategy
"Discover how Bisico France, a leading distributor of high-tech dental products in France since 1982, can maintain its market leadership while mitigating risks associated with foreign suppliers and evolving customer needs. Learn about the company's strengths, including specialized...
Customer perception towards Indian and Chinese goods
Dissertation - 14 pages - Services marketing
Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs. 10, a...
Leroy Merlin DIY Event & Loyalty Card Promotion
Case study - 7 pages - Distribution marketing
Leroy Merlin's commercial action plan includes a DIY event and loyalty card promotion, aiming to strengthen customer relationships and encourage repeat purchases.
Internal communication: a necessary vector for the efficiency of the company
Thesis - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
Employee satisfaction towards training programs in IT services
Dissertation - 27 pages - Human resources
They build work environment for mid-sized companies for implementing the ERP and CRM solutions. They take over complexity of implementation and management providing them implementation process with defined service levels. Training is the most important job of HR development. No organization can...
HEMA Montreuil Food Store Management
Thesis - 3 pages - Management
This thesis analyzes the food store management of HEMA Montreuil, highlighting economic, marketing, and operational challenges and strategies to improve customer experience and sales.
A study of human resources development climate in hospitals and its impact on patient satisfaction
Tutorials/exercises - 43 pages - Human resources
Combining medical technology and the human touch, the health care industry administers care around the clock, responding to the needs of millions of people—from newborns to the critically ill. Industry organization - About 580,000 establishments make up the health care industry; they vary...
Boxgreen's brand strategy and marketing analysis
Case study - 16 pages - Business strategy
Among parents, snacks do not have a good reputation: they are too greasy, too sweet, too salty, and not filling enough to properly satiate. In this crowded segment, Boxgreen proposes a natural and healthy alternative. Boxgreen's products are rich in fibers and formulated without artificial...
Mastery of Banking Products and Commercial Approaches
Internship report - 5 pages - Bank marketing
This document outlines the objectives, activities, and results of a mission focused on mastering banking products and launching commercial approaches within Crédit Agricole.
Change Management at Alarme Service
Tutorials/exercises - 5 pages - Management
Alarme Service implements change management to address dysfunctions and improve efficiency, including quality approach ISO 9000 and organizational change.
Driving Lean Transport and Logistics Operations at Chandra Transport Corporation
Case study - 2 pages - Logistics
Adopting lean practices in transport and logistics areas, particularly for companies like Chandra Transport Corporation (CTC) in India, has some inherent difficulties. Primarily, the fundamental challenge of logistics, which is its complexity and unpredictability, being boosted by the vast...
Azure Sales Strategy Optimization
Case study - 15 pages - Medias&communication marketing
This document outlines a comprehensive sales strategy for Microsoft Azure, focusing on commercial objectives, team needs, and optimization measures to drive growth and success in the cloud computing market.
Sephora Brand Image on Social Networks
Case study - 8 pages - Digital & e-marketing
This report examines how Sephora develops its brand image through social networks and the benefits it derives from it.
McDonald's Management Analysis
Case study - 3 pages - Management
Analysis of management style and human factor within McDonald's organization, highlighting the role of soft skills and leadership in performance and efficiency.
MOSAR Project Implementation at Enedis
Case study - 3 pages - Management
Detailed analysis of the MOSAR project at Enedis, focusing on skill mapping and complaint tracking tools.
Marius Fabre Marketing Strategy & Quality Control
Tutorials/exercises - 3 pages - Management
Discover Marius Fabre's marketing approach and quality control measures for their premium, artisanal laundry detergent targeting parents of babies.
Mutual Insurance Management Activities
Competency portfolio - 9 pages - Management
This document summarizes various activities related to mutual insurance management, including fraud suspicion management, audit participation, and operational control at Mutuelle Mieux Être and GIE Nation.
Information Systems Capstone - Giverly
Case study - 10 pages - Finance
Giverly is a new-age fintech lifestyle company that empowers the community to earn cashback for charity platforms and converts everyday transactions into meaningful donations towards India's most pressing issues (Giverly, 2024). This report includes a detailed understanding of the challenges...
