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Theme : Digitalization

Digitalization refers to the process of transforming activities, services, or physical objects into digital formats through the use of digital technologies. A common example of digitalization is the shift from paper-based invoicing to electronic invoicing within a company.

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06 janv. 2010
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Strategic management: A look into Porter's five forces

Thesis - 10 pages - Management

Since the mid twentieth century, strategy has been spreading worldwide (Bracker, 1980). Nowadays, the strategic management require much more than the operational management tasks. According to Johnson & Scholes, “Strategic management includes understanding the strategic position of an...

03 avril 2009
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The Indian television broadcasting industry

Market study - 43 pages - Business strategy

The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past years. This is significantly benefiting the...

07 juin 2025

The Wine Industry - Dissertation presentation

Presentation - 26 pages - Business strategy

The global wine industry is experiencing significant changes due to the rise of wine tourism, technological advancements, and challenges posed by the COVID-19 pandemic, leading to new market players and distribution methods. This research explores how the wine business is evolving in production,...

03 juil. 2023

Digitization of Human Right resources: the case of Chiquita Brands

Presentation - 3 pages - Human resources

In today's world, there are over 7 billion mobile phones, and 40% of the internet traffic goes through them. This unprecedented technological advance allows for unprecedented evolutions in the so-called Industry 4.0, such as the digitization of Human Resources Management through revolutionary use...

17 juil. 2023
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Sustainability in China - Développement durable en China

Presentation - 10 pages - Ecology & environment

Ce document de 10 pages entièrement rédigé en anglais porte sur le développement durable en Chine. On y retrouve dans un premier temps l'impact de l'industrialisation en Chine sur l'environnement, les mesures prises par le gouvernement chinois pour une croissance durable puis...

30 sept. 2024

Resume for an account manager position

Sample resume - 2 pages - Finance

This CV is a simple, comprehensive template for highlighting your professional experience at national or international level. It is particularly suited to candidates wishing to work in finance.

12 mars 2019
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The influence of e-commerce on the financial performance of luxury companies: the case of Christian Dior Couture

Thesis - 31 pages - Digital & e-marketing

This present thesis aims to bring answers to an issue related to the influence of e-commerce on the performance of luxury companies by looking at the case of the company Christian Dior Couture. Named "The influence of e-commerce on the financial performance of luxury companies: the case of...

16 oct. 2024

Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?

Case study - 29 pages - Business strategy

In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...

17 oct. 2024

Company analysis - PepsiCo

Case study - 10 pages - Audit

PepsiCo is a major corporate player in the global food and beverage industry, providing people with a wide selection of uncomplicated products since the early 1900s. Therefore, PepsiCo has been around since 1898 and functions through a complementary entity of a collection of brands that covers...

21 oct. 2024

State of the Nation and Company Review (Microsoft)

Market study - 2 pages - Economic politics

Individual economic figures and their changes represent a complete and precise picture of the current economy. The real GDP jumped at an annual rate of 3.4% during the fourth quarter of 2023 after a substantial 4.9 percent rise in the third quarter (Bureau of Economic Analysis, 2023). This...

24 oct. 2024

The Role of an Assistant Company Secretary - Finastra USA Corporation

Essay - 4 pages - Management

This paper aims to provide an experiential look into the role of an assistant company secretary at Finastra USA Corporation, one of the top global financial technology companies. The selected job is a significant role aimed at providing the Company Secretary, who is responsible for the...

29 sept. 2010
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Car rental industry - publié le 29/09/2010

Market study - 6 pages - Services marketing

The history of the car rental industry is almost as old as the history of the car industry. The first car rental was done with the first real mass-produced car: The "Ford T" by a man called Joe Saunders who rented his car for ten cents per mile, using a mileage counter. In 1925, Joe Saunders had...

29 oct. 2024

Examining Social Justice, Opportunity Disparities, and Policy Interventions on the ethical implications of income within free markets

Essay - 5 pages - Economy general

The problem of internal income inequality within the market system is very complex, urgent, and problematic regarding the ethics of the functioning of such an economy, raising the issue of social justice and equal opportunities in the U.S.A. The necessity of free markets that guarantee economic...

29 mai 2008
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Digital Evolution

Essay - 11 pages - Electronics, mechanics, engineering & technology

The turn of the new century has brought outstanding leaps in the realm of technology. The rapid progression of technological development has changed the way our society operates. Moreover, the influence of technology has taken over our lives as a whole. It is with this premise that indeed...

18 mars 2014
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Seoul: from a destroyed city to the world's most wired metropolis

Case study - 9 pages - Educational studies

Seoul and its suburbs host half the Koreans living on the southern part of the Korean peninsula, that is 25 million living souls. Seoul is 2000 years old, and has been the capital of Korea for 600 years. Tradition and history are nowadays still deeply rooted in the city, but coexist with the...

27 janv. 2021
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ATB - Digital disruption in the parking meter industry

Case study - 3 pages - Business strategy

This case study aims to show the effects and impacts of a disruptive innovation in the market. In this practical case ATB is a leading and dominant company in the parking meter market. For more than 30 years, the company has specialized in the manufacture and distribution of parking meters for...

10 avril 2019
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The relationship between innovation and marketing

Essay - 6 pages - Marketing theories

The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...

02 août 2021

Equity research report - Danone

Financial analysis - 6 pages - Finance

The purpose of this document is to present a detailed equity research on Danone group. First of all, we will present a brief investment summary of Danone, followed by an extensive and detailed valuation work on the company (based on DCF and multiples). We will see some of the KPIs related to...

05 août 2021

International strategy analysis of Galeries Lafayette

Case study - 7 pages - Management

This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...

06 mai 2008
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Impact of the downland on the industry music

Dissertation - 37 pages - Business strategy

We examine the impact of the illegal download of music on the music industry. The subject is of topical interest and it will be interesting to analyze the impact of the download on the music industry and the position of the various actors. Our analysis proceeded in three segments. Initially, we...

28 sept. 2016
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Digital marketing and E-commerce, what future for physical stores in the textile industry? - published: 06/09/2016

Thesis - 30 pages - Distribution marketing

Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...

27 déc. 2008
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Car rental industry

Market study - 6 pages - Automotive marketing

The history of the car rental industry is almost as old as the history of the car industry. The first car rental was done with the first real mass-produced car: The "Ford T" by a man called Joe Saunders who rented his car for ten cents per mile, using a mileage counter. In 1925, Joe Saunders had...

27 sept. 2021

Impact of digital marketing

Dissertation - 4 pages - Digital & e-marketing

In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...

29 sept. 2015
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Uruguay Geography

Essay - 30 pages - Geography

Uruguay is a country in South America, which is economically, politically, as well as socially stable country not forgetting its mild climate that is free of hurricanes and earthquakes. It is among south Americas, smallest countries covering 170,000 km total area. It is the smallest nation,...

05 oct. 2021

What development in the luxury sector? The case of China

Dissertation - 8 pages - Luxury marketing

Luxury has been part of society for thousands of years. It has always been present at all times and in all cultures. This is a concept that has different definitions depending on the country and, of course, especially among consumers, who do not all understand it in the same way. From this...

28 oct. 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...

13 janv. 2022

The different types of business strategies

Course material - 7 pages - Business strategy

Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...

13 janv. 2022

Country market studies

Course material - 4 pages - Business strategy

Knowing why firms go global is only part of the battle, you also need to know where to go. Imagine that you lead a company in the United States, and are responsible for deciding which three countries to enter. First, what types of countries would you choose? What criteria would you use to make...

19 avril 2022

How can the Internet optimize recruitment?

Dissertation - 8 pages - Human resources

Recruitment is something that is expensive for companies, and it was important to find solutions to make it as efficient as possible, allowing them to find the right candidate more quickly. Recruitment methods have changed, and e-recruitment has grown in popularity in the practices of companies...

31 mai 2022

Sustainable remote work practices for progressive reductions of road traffic emissions

Dissertation - 68 pages - Ecology & environment

Although technology developments brought about possibilities for all work which could be done remotely to be done remotely within the Netherlands, limitations for additional and sustainable implementation of remote work practices remained. Secondary research sheds light on the extent to which...