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Theme : Digitalization

Digitalization refers to the process of transforming activities, services, or physical objects into digital formats through the use of digital technologies. A common example of digitalization is the shift from paper-based invoicing to electronic invoicing within a company.

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10 août 2022

Technology Industry in India - publié le 10/08/2022

Case study - 5 pages - Economy general

To begin with, we will talk about the history of India but without going too far back in time because what we are interested in is the part of the history that still has a significative impact on the current socio-economic situation which leads the Technology Industry in India including IT...

15 août 2022

Change Management: the role of Human Resources

Dissertation - 8 pages - Human resources

With the significant potential for swift change within the modern business field, as technological innovations improve and consumer demands change, organizational managers occasionally make difficult choices to restructure. For individuals at ease with job responsibilities and their lives, and...

08 mars 2023

Growth Analysis - Domino's Pizza, Inc

Case study - 9 pages - Business strategy

After a slight decline in performance since mid-2022, Domino's Pizza is starting to perform well again and this leads us to believe that for the year 2023, new marketing strategies will be put in place to continue to have good growth. Domino's Pizza has released its results for its first...

04 juin 2023
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Balenciaga: Retail Analytics Report

Case study - 13 pages - Fashion and ready to wear marketing

This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.

10 déc. 2023

Economic Growth in Nigeria and Its Impact on Human Development

Dissertation - 51 pages - Economy general

Despite its significant economic growth and status as a major economic power in Africa, Nigeria faces numerous challenges. Over-reliance on the oil and gas sector, corruption, and poor resource management have prevented the country from fully realizing its economic potential. In terms of the...

30 mai 2012
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Analysis of the toy industry - publié le 30/05/2012

Case study - 9 pages - Management

In the current economic situation, the lexical field declines through many adjectives such as unemployment, or crisis. The world is in an uncertain climate for the economic part but the social part too. It is during the Christmas period that we can forget theses bad news. The magic of Christmas...

29 nov. 2010
doc

Fuji film: Analysis and strategy

Case study - 16 pages - Business strategy

Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which enables it to meet...

30 août 2011
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Mass media: The effects on youth

Thesis - 6 pages - Social, moral & civic education

Each time a child turns on the TV, they will see or hear something that will effect their lives them in some way. It would be wise for parents to limit childrens' exposure to influential media such as the news, violent video games, and the like. Over 60% of television shows during prime time...

15 juin 2012
doc

The case of disruptive technology - publié le 11/06/2012

Case study - 10 pages - Electronics, mechanics, engineering & technology

There are more people who are listening to music. Nowadays it is everywhere and every when: you are going to take your bus, you are traveling from a country to another, you are making sport... Each reason is the right one to listen to music. It is true that with the development of new...

31 juil. 2014
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Online Life Insurance

Case study - 3 pages - Educational studies

Life insurance is divided into two primary classes; temporary and permanent and further into subclasses- term, universal, whole life and endowment life insurance. InstantQuote.com Inc is an online insurance company founded by Anthony M. Sarlese, CLU ChFC in 1995. Anthony has been selling life...

25 sept. 2012
doc

Will E-commerce save the music industry? - publié le 25/09/2012

Case study - 15 pages - Business strategy

The dematerialization of the consumption is the main factor: With the development of internet and MP3 formats, CDs are becoming almost obsolete and consumers are more disposed to consume music through those forms. The consequences of this phenomenon is that revenue are decreasing for the all...

31 mai 2025

Multiple Nuclei Model

Case study - 5 pages - Urban planning

Urban planning models have evolved to better understand and manage the complex nature of cities. Among these, the "Multiple Nuclei Model" proposed by Harris and Ullman in 1945 marked a significant advancement in urban land use theory, offering a more nuanced view of urban structure than previous...

12 mars 2009
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Effects of television advertising on children

Thesis - 5 pages - Services marketing

In their article, The Commodity Flow of U.S. Children's Television, authors Matthew P. McAllister and J. Matt Giglio argue that commodity flow is one of the most prominent aspects of television programming for children, and that this commodity flow and corporate brand imaging builds into the...

17 juil. 2023
pdf

Technology Industry in India

Presentation - 7 pages - Economy general

Ce travail datant de 2022 a été réalisé dans le cadre d'un cours de niveau Master sur le Business en Inde. Ce document traite plus spécifiquement du développement de l'IT en Inde. Il retrace l'histoire du développement de cette industrie, sa situation actuelle ainsi que les...

09 mai 2009
doc

Marketing and branding strategies of consumer durable companies in India

Dissertation - 37 pages - Services marketing

The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...

28 août 2009
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Marketing of high technology products

Tutorials/exercises - 32 pages - Services marketing

Technology has encompassed all human activities spread from farmers in the remote areas to the human activities reaching out into outer space. Managing this tool of "Technology" which governs the future of the mankind, planet and the universe covers multiple disciplines of sciences and mankind....

29 sept. 2009
doc

Strategic management in an organization

Thesis - 14 pages - Management

According to Johnson, Scholes and Whittington, ‘Strategic Management includes the understanding the strategic position of an organization, strategic choices for the future and turning strategy into action' (Johnson, Scholes & Whittington, 2005, p.16).There are many models and senior...

09 déc. 2009
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Case study: Eastman Kodak

Case study - 14 pages - Business strategy

In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...

10 mai 2010
pdf

Artificial intelligence for classification of defects in ultrasonic testing

Tutorials/exercises - 14 pages - Computer science

A methodology is developed to detect defects in NDT of materials using an Artificial Neural Network and signal processing technique. This technique is proposed to improve the sensibility of flaw detection and to classify defects in Ultrasonic testing. Wavelet transform is used to derive a feature...

29 sept. 2010
doc

Morrisons going to China - publié le 29/09/2010

Case study - 26 pages - Services marketing

Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....

29 sept. 2010
doc

Men's luxury ready to wear clothes in France - publié le 29/09/2010

Market study - 6 pages - Services marketing

The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion (17%...

29 sept. 2010
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The telecommunication industry - published: 29/09/2010

Essay - 13 pages - Services marketing

Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide range of...

29 sept. 2010
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Strategic analysis of "Yahoo!" - published: 29/09/2010

Case study - 20 pages - Management

There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...

25 févr. 2016
pdf

CRM a powerful tool for tracking customers but which finds its limits at Antalis

Essay - 35 pages - Business strategy

CRM is a department that has succeeded in building its place within companies, and have took a prominent place at Antalis. This sector is a very specific sector both on its complexity that is very difficult market to break into. The market is highly competitive, and although Antalis occupies a...

29 sept. 2010
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What is the relevance of Michael Porter's five forces to modern day business? Give examples and show current reading to support you proposition - published: 29/09/2010

Essay - 10 pages - Services marketing

Porter's 5 forces analysis is a tool of strategic analysis of the competitive environment of a firm. Porter's 5 forces determine the competitive intensity and therefore attractiveness of a market. Indeed, the main objective of a company is to acquire a competitive advantage on its market....

06 sept. 2016
pdf

Digital marketing and E-commerce, what future for physical stores in the textile industry?

Dissertation - 30 pages - Digital & e-marketing

Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time thanks...

29 sept. 2010
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Universal Music Group - published: 29/09/2010

Case study - 25 pages - Services marketing

Universal Music Group (UMG) is currently one of the leaders in the music industry. In the world one CD out of for is sold by the firm. It has two main core businesses which are: recording and publishing music. Universal Music Group (UMG) has business in 77 countries and discovers, develops and...

15 déc. 2016
pdf

Implantation of a premium automotive brand in the saturated German market

Thesis - 101 pages - International marketing

The German premium automotive market belongs to one of the most saturated market in Europe due to its large population and its strong economy, the most powerful within the European Union, which results a high standard of living. Added with the presence of local premium manufacturers, these...

29 sept. 2010
pdf

Google strategic management : Internationalization and diversification

Case study - 20 pages - Services marketing

Founded in 1998 by Larry Page and Sergey Brin, "Googol" meaning "follow-up of 100 zeros" is a mathematical term. This number makes it possible to symbolize the incredible number of Web pages listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is the...

13 août 2014
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The telecommunication industry

Essay - 13 pages - ICT marketing

Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a wide range of...