Leroy Merlin DIY Event & Loyalty Card Promotion
Case study - 7 pages - Distribution marketing
Leroy Merlin's commercial action plan includes a DIY event and loyalty card promotion, aiming to strengthen customer relationships and encourage repeat purchases.
Country branding: an example of a promotional campaign for Moldova
Case study - 2 pages - International marketing
In order to promote Moldova in Paris, the embassy should focus on 2 axes: the organization of the Moldovan Wine Week during the first week of October and an advertising campaign. The event will be centered around a flagship product: Moldovan wine. Moldova is one of the oldest wine producing...
CJEU Judgment on Romanian Judicial Promotion Regime
Law case - 7 pages - European law
The CJEU judgment in case C-216/21 highlights structural gaps in Romania's judicial promotion regime, undermining judicial independence and impartiality.
Advertising, Sales Promotion and Retailing
Course material - 6 pages - Communication
Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for...
Promotion and career management - A Harvard Business Case
Case study - 3 pages - Business strategy
First and foremost, Boulos is an elitist: he is a self-made man by starting from the bottom to reach high-ranked social hierarchy. He does his best to improve everything he is undertaking and mainly overtaking his counterparts. This ambitious mind-spirit dates to his childhood. By regarding...
Community Health Promotion Program: Transition to Ontario Long-term Care
Essay - 5 pages - Political science
This is a community health promotion program designed to promote the transition to long-term care in the province of Ontario, Canada. According to a report by the Ontario Long-term Care Association in April 2019, more than 115,000 elderly people in Ontario are in long-term care support. It...
Synergy in media promotion: a useful strategy or an optimistic decoy?
Essay - 3 pages - Medias&communication marketing
The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print,...
International promotion campaigns: standardization vs customization
Case study - 3 pages - Educational studies
In the last few decades, competition has increased at international level due to the liberalization of trade policy. In such highly dynamic and vibrant business environment, it's very difficult to operate internationally. Nowadays, global corporations face difficult decisions regarding what...
How to take advantage of the new possibilities offered by the web 2.0 in the area of promotion and communication?
Essay - 2 pages - ICT marketing
A new dimension that needs to be considered in advertising is the possibilities offered by online advertising, especially the development of the social media and networking sites that allow new possibilities for promotion and advertising. Actually, social media sites (YouTube by instance)...
Sales Promotion of Red Bull in France and China
Market study - 14 pages - International marketing
It seems interesting to analyse Red Bull, as the company uses unique methods of marketing. The brand relies on buzz marketing and word of mouth. The company, which is already established in 144 countries worldwide, launched its famous beverage in France. Most of Red Bull consumers are young...
Sales promotion
Essay - 6 pages - Marketing theories
Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker and/or greater purchase of particular products/services by consumers or the trade. Advertising offers a reason to buy, sales promotion offers an incentive to buy....
How to deal with single mothers' poverty? Marriage promotion, Welfare-to-work policies, and Welfare assistance in the US
Essay - 6 pages - Social, moral & civic education
The living standards of single mothers is often low, and these women's welfare are not well perceived. For most of them, it is hard to take care of children and pursue a working career. They have no voice in society and are said to be not stable. This is a good example of how development can...
Marketing and the promotion of Bordeaux Wines in France and abroad
Dissertation - 60 pages - Tourism marketing
In the past few years, there has been a new phenomenon known as the 'French Wine Crisis'. This industry of French wine previously known as unique and untouchable is now confronted by an international competition that has been able to adapt its products and features for the wine consumers...
Promotion of the film: "O Jerusalem"
Case study - 8 pages - Services marketing
With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and, in...
Integrated marketing communication: Promotional report for Kindle - publié le 22/02/2011
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Integrated marketing communication: Promotional report for Kindle
Case study - 19 pages - Tourism marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
Sales Promotion of Red Bull in France and China - published: 29/09/2010
Case study - 14 pages - Services marketing
It seems interesting to analyse Red Bull, as the company uses unique methods of marketing. The brand relies on buzz marketing and word of mouth. The company, which is already established in 144 countries worldwide, launched its famous beverage in France. Most of Red Bull consumers are young...
Marketing and the promotion of Bordeaux Wines in France and abroad - published: 25/11/2010
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
The impact of sales promotion on customer retention
Case study - 57 pages - Services marketing
Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...
How viral marketing enhances the ingredients of a promotional mix
Tutorials/exercises - 61 pages - Services marketing
Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and recommendations about the product via a social...
A discussion of key models of health promotion
Thesis - 6 pages - Social, moral & civic education
Health is a broad concept, which can embody a huge range of meanings, from the narrowly technical to the all-embracing moral or philosophical. The word health derived from the Old English word for heal (hael) which means ‘whole', signaling that health concerns the whole person and his or her...
A critical analysis of a health promotion initiative
Thesis - 5 pages - Medical studies
One of the fundamental roles of the nurse is the promotion and maintenance of health as declared by the Vienna Declaration on nursing (1988) and cited in Salvage (1993). This reflective account, will discuss the presentation of a health promotion initiative by a third year mental...
Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.
Case study - 35 pages - Services marketing
LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...
Distinguishing 'health promotion' from 'disease prevention'
Essay - 4 pages - Medical studies
Over approximately the past one hundred and fifty years there has seen a series of shifts in our definitions of health and disease and, as a result, also in the approaches taken by governments and health professionals towards it. After an initial focus on sanitation and public health in the late...
Consumption, production and promotion of French and foreign wines through the world
Market study - 20 pages - International marketing
For a long time, France has been spoken of as the country of wines. Wine production and consumption is whole part of our identity and culture. Moreover, French wines benefit from a real image of quality, soil and top-of-the-range products. On the other hand, foreign wines are often perceived in...
Research on techniques for online promotion
Tutorials/exercises - 6 pages - Literature
Being able to choose a research topic presented a special opportunity and also a harrowing realization that being interested in a wide array of topics, narrowing in on one would be a difficult task. I knew that I would have to spend many hours reading about and searching for the information I...
Promotion - Channel 5
Case study - 57 pages - Luxury marketing
The new segment called 'Young and Mysterious', is a segment that presents great opportunities and potential customers for Chanel n°5. A research can help better define a message, that will appeal this segment and a medium will assure effective sales. This marketing analysis will be led,...
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...
Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.
Case study - 67 pages - International marketing
The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...
