Modern media and the future of advertising
Essay - 5 pages - Journalism
“In the world of advertising, there's no such thing as a lie; there's only the expedient exaggeration (Lehman, 1959).” This famous line, uttered by Cary Grant in the Hitchcock classic North by Northwest, represents a common creed among practitioners within the field of advertising....
In-depth Country-by-Country analysis of distance learning in the Middle East
Essay - 17 pages - Sociology & social sciences
In this context, underdeveloped countries such as those in the Middle East (i.e. The Arab States, Israel, Palestine, Iran, Turkey, Sudan and Egypt) must increasingly turn to distance learning as a means of broadening access to education for their populations. In 1981, fourteen of UNESCO member...
Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?
Thesis - 5 pages - Services marketing
The term “Marketing Mix” became popular when Neil H. Borden published his article “The concept of the Marketing Mix”, in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called “The Four P's”. According...
International human rights law
Essay - 4 pages - International law
Today, various international instruments allow for the protection and respect of human rights. Thus, the International Bill of Rights is the basis composed by the Universal Declaration of Human Rights in 1948 and the two subsequent International Covenants of 1966. The United Nations, which is...
Comparing the Jewish experience in Western Europe and the United States in the modern era
Essay - 7 pages - Social, moral & civic education
The United-States is a country built by immigrants, especially Jewish European immigrants. Immigrants actively participate in the elaboration of American culture. This country particularly respects ethnic and religious particularism and promotes "affirmative action" in the direction of sexual and...
Advertising - An overview
Thesis - 27 pages - Services marketing
Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising in India as anywhere else continues to mesmerize...
The marketing strategy of Indiamart Intermesh Ltd
Case study - 46 pages - Business strategy
Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or...
A discussion and analysis of community health in Manchester
Thesis - 5 pages - Social, moral & civic education
The aim of this essay is to show an understanding of community health. For the purpose of this essay the community, which will be discussed, will be Priory ward in Sale, which is part of Trafford in Manchester. The role and function of agencies and professionals in the delivery of health and...
Image creation, building and management through advertising
Thesis - 5 pages - Services marketing
Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are disappearing. Many companies are turning to Marketing...
Mary Kay cosmetics: Asian market entry
Thesis - 10 pages - Services marketing
Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a “feminine firm” which promotes a strong...
Retail marketing and strategies: A look at India (15 slides)
Presentation - 5 pages - Services marketing
This presentation deals with retail marketing in India and lists some ways to improve the market standing of the product and the retailer. Some of the points covered are advertising media comparison charts and public relations / publicity objectives for retailers. The presentation also lists the...
A study on Ramee guestline hotel
Thesis - 35 pages - Business strategy
One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...
Business community and automation of business processes
Tutorials/exercises - 36 pages - Business strategy
The goal of this study was to understand the needs of business community for the automation/computerization of business processes and the level of automation that exists in business. The data was collected using a structured questionnaire through a direct interview method. One hundred respondents...
A survey on recruitment advertisements
Tutorials/exercises - 35 pages - Human resources
Advertising is a phrase used for the announcements made by the seller to promote the sales of their products. Advertising refers to the mass selling techniques used when direct face to face selling is not possible or is too time consuming and expensive. It is different from propaganda, publicity...
The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
The case for corporate social responsibility
Thesis - 4 pages - Management
The idea of corporate social responsibility (CSR) has emerged in the recent decades as a point of discussion within the business world. Some advocate for it, while others are adamantly opposed to the idea. It is a type of corporate self-regulation that is supposed to be built into the business...
Customer relationship marketing
Thesis - 10 pages - Services marketing
Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a good measure of the performance of marketing...
Sexual minority film analysis
Thesis - 6 pages - Film studies
The traditional culture of China is one of the world's oldest and most complex cultures. Its intricate system of moral, social, and political philosophy derives from two social values: Confucianism and Taoism. Both worldviews emphasize government rule and social order. Rituals and customs, set as...
The accession of States to the International Covenant on Civil and Political Rights (ICCPR) and the International Covenant on Economic, Social and Cultural Rights (ICESCR)
Essay - 5 pages - International law
Today, various international instruments allow the protection and respect of human rights. Thus, the International Bill of Rights is the basis composed by the Universal Declaration of Human Rights in 1948 and the two subsequent International Covenants of 1966. The United Nations, which is...
Organizational change and leadership
Essay - 6 pages - Management
When spe?king of org?niz?tion?l ch?nge, ?n import?nt tool in m?n?gement th?t ?ims at providing sust?in?ble development ?nd const?nt growth, it is worth mentioning about le?dership which is ? vit?l qu?lity for ? m?n?ger who is e?ger to come out with the best solution ?nd outcome for the pl?nned...
The face shop
Case study - 17 pages - Services marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The Face Shop...
The Impact of Environmental Issues on Toyota's Strategy
Essay - 17 pages - Services marketing
This thesis will seek to understand the controversial relationship between environmental factors and Toyota. Indeed, motor vehicle exhaust-emissions notably that of carbon monoxide pollution, is caused directly by the automobile industry. However, these negative impacts changed the position of...
Comparative analysis of loyalty programs at Orange and Vodafone Romania
Case study - 22 pages - Services marketing
Our study is a comparative analysis of the loyalty programs promoted by two of the largest Romanian mobile network companies, Vodafone and Orange. After briefing on the subject of loyalty programs and their functions in the case of a company, we have presented the generalities of the loyalty...
To what extent do the challenges of post-conflict reconstruction expose the limits of the "Liberal peace"?
Essay - 4 pages - International relations
In their 2020 book War and Peace, Charles-Philippe David and Olivier Schmitt states that "The end of the conflict does not automatically mean the establishment of peace". In the present case, in the context of this study, this statement is all the more relevant when the expected peace is of a...
Business Plan: Renault
Business plan - 13 pages - Services marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan Motors. It...
Thesis Proposal: The Utilization of Endorsers in Marketing and Advertisement, and Their Influence on Consumers
Essay - 4 pages - Services marketing
Companies are using endorsers to market, advertise and promote their products and services. These endorsers have a real and proved influence on the consumers and in adequation on their consumption habits. It is frequent to see celebrities on advertisement, for some big companies, which can afford...
Business issues in the US
Course material - 24 pages - Management
In the early 20th century when faced criticisms or a crisis large, corporations started to end their culture of secrecy and to promote the broadcasting of information towards the public. They relied on journalists, or the used posters, publicity bureaus and press agents to become experts in...
The public relations department & its functions
Essay - 3 pages - Management
The public relations (PR) department is a unit in the firm that manages items such as publicity and other communications with all of the groups who make contact with the company. Some marketing experts argue that public relations should be part of the marketing department, just as advertising,...
Specialisation
Tutorials/exercises - 4 pages - Economy general
Trade and foreign direct investments driven by specialisation and comparative advantages are controversial and provide arguments against free trade and capital mobility. Modern production of many products are produced in value chains that involves many countries, depending on comparative...
The Concept of Employee Turnover
Dissertation - 8 pages - Human resources
The definition of employee turnover is divided into a broad sense and a narrow sense. Price (1977) points out that employee turnover is a change in the form of an individual as a member of an organization, including the inflow and outflow of employees, promotion and transfer in the scope...
