History of the Scopes Trial
Tutorials/exercises - 3 pages - Modern history
In 1925, one of the most famous trials in American history took place. The question being debated was evolution, and a young teacher by the name of John Scopes was on trial for teaching it to his students. After an enormous amount of publicity, the famous William Jennings Bryan decided to...
Does television advertising have a negative effect on children?
Thesis - 6 pages - Psychology
Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. ‘It is to be...
The self in Consumer Behaviour research
Essay - 3 pages - Marketing theories
Many consumer behaviour researchers suggest that 'consumers are what they consume'. This assertion could be the slogan of 'Nike Corporation'. This firm is a reference to Publicity and Marketing in our days. The goal of marketing tools is to suggest to consumers that they...
Retail marketing and strategies: A look at India (15 slides)
Presentation - 5 pages - Services marketing
This presentation deals with retail marketing in India and lists some ways to improve the market standing of the product and the retailer. Some of the points covered are advertising media comparison charts and public relations / publicity objectives for retailers. The presentation also...
A survey on recruitment advertisements
Tutorials/exercises - 35 pages - Human resources
Advertising is a phrase used for the announcements made by the seller to promote the sales of their products. Advertising refers to the mass selling techniques used when direct face to face selling is not possible or is too time consuming and expensive. It is different from propaganda,...
Extreme sports - publié le 29/09/2010
Dissertation - 35 pages - Services marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV, sporting press,...
A brief look at the market feasibility of an intended hotel
Thesis - 5 pages - Business strategy
As per the definition of MANZINKER and KRAFT of Beam University, tourism is the sum of the phenomenon and relationship rising from the travel and stay of a non-resident so far as they do not lead to permanent residence and are not connected to any earning activity. Tourism today is one of the...
The Chinese wine market (2006)
Market study - 8 pages - International marketing
We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is to take more than 10% of market share in...
Extreme sports
Dissertation - 35 pages - Sport marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV, sporting press,...
Entrepreneurship challenge
Thesis - 50 pages - Management
Working in group was not obvious at the beginning because we needed to be synchronized each other. Nevertheless, we are living in the same place in Mlada Boleslav and it was easy for us to meet each other in order to lead our project, applying the knowledge we got by our teachers in France and by...
The impact of negative rumors on consumers' behaviors
Essay - 27 pages - Clients and users behaviour
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous hamburger firm to...
Media, messages and styles used by Indian marketing communicators of films
Thesis - 17 pages - Services marketing
India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of regional film industries, like Hindi, Telugu,...
The impact of sales promotion on customer retention
Case study - 57 pages - Services marketing
Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...
How are computers and the Internet changing the way in which modern businesses are organized ?
Dissertation - 93 pages - Economy general
In the same way that the Fordist system revolutionized the business world in its time (working conditions, productivity and competitiveness), the introduction of computers, and thereafter of the Internet, deeply modified the contemporary firms. Created, in the plainest and yet most cumbersome...
The impact of negative rumors on consumers' behaviors - published: 16/01/2009
Essay - 13 pages - Services marketing
Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous hamburger firm to...
Barista in India: Integrated marketing communication
Essay - 9 pages - Services marketing
Cafes play a very critical role in any society and coffee bars have now come to be regarded as instruments of social change; be it a place for discussion of politics, a place to relax or a meeting point, it emerges as a kind of focal point in society. The popular cafe outlets are Barista, Cafe...
Strategic analysis - Yahoo case study
Case study - 13 pages - Services marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
Marketing & Children
Case study - 11 pages - Clients and users behaviour
For about 15 years we have observed that the strategies of advertisement companies have completely changed towards the population of children. In this presentation, we consider children as the people who are from 4 to 14 year old. Advertisers have started to develop new strategies in order to...
The Distribution of French Cinema to the United States
Essay - 68 pages - Film studies
In regard to the past of French Cinema and the global Cinema Market, is it possible for French Cinema to distribute profitably to the American Market? French cinema sees itself as being the great innovator in style, treating movies like a cultural heritage. The United States has always considered...
Marketing of the hotel industry
Case study - 36 pages - Services marketing
The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry has over the...
State surveillance in Hungary
Essay - 7 pages - European union
As a general principle, all relevant evidence in a case should be available for inspection by all concerned parties. However, the public interest may dictate that certain evidence is withheld, and thus frustrate the interests of justice. We need to critically evaluate the mechanisms which exist...
Case study tutorials
Case study - 13 pages - Marketing theories
1. Which factors do you think would be the main contributors to your chosen company's brand equity? Brand equity that is based on consumers happens when consumers are ware and familiar with specific brands and their memories can easily hold uniqueness, favor and strength in the brands. Some...
Strategic analysis - Yahoo!!
Case study - 13 pages - Medias&communication marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
Business analysis of Coca-Cola in India
Thesis - 15 pages - Business strategy
While, The Coca-Cola Company is a global company with some of the world's most widely recognized brands, the Coca-Cola business in India, as in each country where it operates, is a local business. Its Marketing Co. are produced locally, employing Indian citizens, our product range and marketing...
Investigating the market feasibility of a hotel
Thesis - 15 pages - Business strategy
Tourism is the act of travel for the purpose of recreation, and the provision of services for this act. A tourist is someone who travels at least eighty kilometers (fifty miles) from home for the purpose of recreation, as defined by the World Tourism Organization (a United Nations body). A more...
Session Footwear
Market study - 15 pages - Sport marketing
In the world of surfing and wakeboarding or other water sport activities, it is essential to provide athletes with high quality footwear that is comfortable, stylish and made to last. Session Footwear does exactly that. We are a thriving young company operating out of San Diego, California with a...
English summary of the book Brandwashed
Book review - 6 pages - Literature
Brandwashed is a book written in 2011 by a Danish author; Martin Lindstrom. Its main subject is marketing. It teaches us the technics and strategies that companies use to make us buy more and more products from them. Lindstrom also wrote other bestsellers such as Buyology and Brand Sense. He is...
A study on the aircraft design center
Tutorials/exercises - 54 pages - Management
It is the employees who have to take up the challenging assignments and help the company march forward. Thus it is very essential to have good Industrial Relations. Participative Management is one such system that helps in preserving amity and good relations between the management and the...
Benetton Group's advertising campaigns, an expression of our time
Case study - 17 pages - Medias&communication marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...
Sports impact in the 21st century Society
Dissertation - 44 pages - Philosophy
La rédaction de ce mémoire de fin d?études rédigé en Anglais aura pour but de montrer à ses lecteurs ; l?impact du sport dans notre société, la société du 21eme siècle. Ce rapport sera décomposé en deux parties. Ainsi, ma première définira comment et dans quelle mesure le phénomène du sport...
