The role of advertising effectiveness in changing customer's perception in relation to LG and its competitors
Tutorials/exercises - 80 pages - Business strategy
Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies must also communicate with present and potential stakeholders, and the general public. Every company is inevitably cast into the role of communicator and promoter. For most...
An overview of the Indian Coffee Board and its operations
Case study - 19 pages - Management
Currently India produces around three lakh tons of coffee per annum. A large portion of coffee in India is exported. Domestic consumption of coffee in India is estimated at around 55000 tons per annum and it has been stagnate at this level for the last few years. Coffee exported prices fluctuate...
Benetton Group's advertising campaigns, an expression of our time - published: 29/09/2010
Essay - 17 pages - Services marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...
Can we consider corporate social responsibility (CSR) as a mean of recognition for multinational company?
Case study - 70 pages - Business strategy
Ethics has been a very important subject for thinkers since ancient times. The definition of ethics, a reflection on the reasons for desiring justice and harmony and how to achieve these, will be a valuable aid in the development of this thesis. It establishes the criteria for acting freely in a...
The communication strategy of Axe (2006)
Case study - 25 pages - Management
Axe is a dynamic brand in terms of communication and was chosen to analyze its advertising strategy. It is the name of a deodorant for men and is a product of the Unilever group in France in 1983. Today, the brand is a leader in the field of male deodorant, with a market share of 20%. It is sold...
Marketing Mix - Adidas - publié le 02/09/2021
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
Advertising atmosphere
Essay - 8 pages - Services marketing
According to Webster's Online Dictionary, advertising can be defined as “the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards”, where the seller...
The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior
Thesis - 51 pages - Services marketing
Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...
The male magazines: Market study - publié le 14/05/2009
Market study - 14 pages - Services marketing
Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in 1997 in France? The story began in the UK in 1994...
Diversion and advertising
Thesis - 8 pages - Services marketing
The basis for success of any diversion is a shared knowledge specific to each country, group or culture. Many diversions for remain obscure to foreigners if they do not make an effort to understand the context. Every element is capable of being interpreted in various ways. The simple act of...
Can we consider corporate social responsibility (CSR) as a mean of recognition for multinationals company?
Case study - 70 pages - Business strategy
Ethics has been a very important subject for thinkers since ancient times. The definition of ethics, a reflection on the reasons for desiring justice and harmony and how to achieve these, will be a valuable aid in the development of this thesis. It establishes the criteria for acting freely in a...
Green marketing - How to integrate environment inside companies? - publié le 29/09/2010
Dissertation - 81 pages - Ecology & environment
Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...
Green marketing - How to integrate environment inside companies?
Dissertation - 81 pages - Ecology & environment
Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...
Case study: You Tube - publié le 29/09/2010
Case study - 11 pages - Services marketing
You Tube is a popular website used to share free videos. It enables the users to share, upload and view videos using the streaming technology. You Tube uses an average rating system depending on how many times the videos have been seen. Daily Motion is the French clone of You Tube, it uses the...
The restitution of looted assets
Essay - 15 pages - Finance
A lot of countries have experienced corrupt governance and its consequences on public management. In numerous cases, heads of Government, presidents, dictators and other forms of political leaders have stolen large amounts of public money. Nowadays, the Governments of those countries are...
The male magazines: Market study
Market study - 23 pages - Medias&communication marketing
Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in 1997 in France? The story began in the UK in 1994...
Integrated marketing communication: Promotional report for Kindle - publié le 22/02/2011
Case study - 19 pages - Services marketing
This promotional plan is designed for Kindle, an eBook reader produced by Amazon. Three objectives have been set out for the year 2011. Making an impressive introduction of Kindle in the Australian market which establishes and increases brand awareness of Kindle is the first objective. Secondly,...
The marketing strategies of organic fast food - publié le 11/05/2011
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
International retailing: Carrefour - publié le 15/03/2012
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
Case study: Dior Addict and its launch in on the South Korean market
Case study - 18 pages - International marketing
For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The aim is...
Client consultancy project: Leeds Metropolitan University Student' Union Elections - publié le 13/01/2009
Thesis - 29 pages - Political science
This report carries out extensive background research to the election process of Leeds Metropolitan University Students Union (S.U.) and the attitudes of students attending the University. The findings show that students do not feel there is an effort to engage them in the S.U. election process...
Stephen Colbert: Truthiness of the times
Essay - 12 pages - Political science
By any historical standards, the last decade has been an extremely eventful and difficult one for America. With the flawed and still-debated 2000 presidential election we witnessed a fault line in our democracy and the election of a politically radical president; September 11th forced many...
The A to Z of retail trade: Retail management
Thesis - 28 pages - Management
When man started to cultivate and harvest the land, he would occasionally find himself with a surplus of goods. Once the needs of his family and local community were met, he would attempt to trade his goods for different goods produced elsewhere. Thus markets were formed. These early efforts to...
The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)
Dissertation - 75 pages - Business strategy
Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually losing its revered status as marketing's holy...
Market share strategy to getting company benefit
Thesis - 14 pages - Business strategy
Companies in the era of growing globalization, need to rethink the mission of business and marketing strategies they were critical. Currently the company is not engaged in market competition with the already known and have the option, or a customer that is stable, but in the war between the...
Victoria's secret - publié le 07/05/2009
Thesis - 5 pages - Services marketing
Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their...
The tourism industry in India: A general overview
Tutorials/exercises - 40 pages - Journalism
Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...
Case study: Dior Addict and its launch in on the South Korean market - published: 29/09/2010
Case study - 18 pages - Services marketing
For this report, we have chosen to export a new product having a French branding origin which is within global reach. The export has been done to an Asian country (South Korea) which has a strong demand for the perfume "Dior Addict". Addiction does not hide its game or its intentions. The aim is...
The Dasani brand and its positioning - A case study to improve the brand image - published: 21/02/2009
Case study - 48 pages - Brand management
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....
The Dasani brand and its positioning - A case study to improve the brand image
Case study - 48 pages - Services marketing
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....
