Extract
[...] But it is all media that inculcate what is thought and not thought, what is done and what is not done: the traditional norms of the surrounding society and also the new norms in the process of formation. Serve as a forum : - The media connect individuals to the group, bond groups into a nation. - They also contribute to solidarity by sharing the same emotions. - The media forum plays a crucial media role. - Their role as intermediaries between citizens and rulers makes the media central institutions, pivots of democracy. - The rulers make known their achievements and projects. [...]
[...] Their distribution is relatively weak. - The popular newspaper is recognized by its huge headlines, short articles, catchy photos, crime news, its taste for sex, crime, and sports. - Its sales can be impressive but its influence is weak. - When these two extremes do not exist, newspapers strive to remain at a medium level so as not to displease anyone. - The provincial press, which almost everywhere enjoys local monopoly, places itself at this level. - The weekly newspaper usually serves a locality too small to finance a daily newspaper: the newspaper, in fact, depends on local advertising. [...]
[...] However, this does not mean that electronic media are killing print. When a new medium appears, the previous ones adapt. Everywhere, the daily newspaper takes on the appearance of a magazine. Magazines and Reviews: - Except in developing countries, where there is no middle class and therefore advertising is rare, we find these periodicals everywhere. - Most often, they are weekly or monthly, national, illustrated, printed on better paper, stapled and relatively expensive. - Originally, they are catch-all, from which their name of 'magazine'. [...]
[...] - The radio limited itself to music, information, and conversation. - Everywhere in the world, small stations were created, both localized and/or specialized, in the 50s in the United States, in the 80s in France. - Today, it is normal for a station to broadcast only one type of show, most often a certain type of music. But there are also stations that only address a certain type of audience. - It was announced that radio was dead with the advent of television. [...]
[...] - And information, to seduce, makes a spectacle. - On the other hand, it is rare for the media to make pure entertainment. - To this function, they most often mix one or more of the others. - It is therefore normal that the main criticisms addressed to the media target entertainment. - They are accused of acting like an exciting or anesthetic drug: 'the people's opium'. The role of each - Of the six functions of the media, which have just been examined, some media may only assume one or two. [...]
