Abstract
This paper will discuss how individual identity is constructed in an environment of global information and media flows, and will examine how valid Marshall Mac Luhan's global village concept is, in this environment. The pattern of our everyday lives has made us aware of the numerous changes linked with the development of ICT (Information and Communication Technologies) and globalization. Scholars have increasingly begun to talk about an Information society and about the fact that people are now entering a new age and mode of information. Almost all of them agree to point out that quantitative changes in information are bringing into existence a new qualitative social system. In such a context globalization seems to refer to a space where the global and the local entities may interact using ICT as a tool. While bringing about an internationalization of affairs (meaning more links between autonomous states) this process also creates a growing interdependence and interpenetration of human relations and an integration of the world's social and economic life.
