Abstract
Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which 91 are in France. In 2005, its turnover was 6 741 million Euros, that is to say a growth of 21%. And it was multiplied by 2 in the next four years. 57% of the turnover is made outside Spain. One of the big differentiations between ZARA and all their competitors is that the company designed all its products itself. The company has a clear advantage with the "low" cost and the quality of the products. ZARA‘s strategy required generation of great deal of products variety and a strong influence of the fashion world.
