Microsoft vs. Netscape: The war of browsers
Case study - 2 pages - Business strategy
In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both companies, this scandal is interesting because it...
Why do people around the world are embracing Starbucks?
Case study - 2 pages - Business strategy
Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: “more people needed to join the coffee bar culture […] smell the coffee and enjoy life a little more”. Starbucks started the in United States and now...
The impact of external growth strategies on airline corporate branding
Case study - 35 pages - Business strategy
The deregulation and the overcapacity of many industries have led to a record level in external growth operations in the late 1990s (Doyle 2000). Nevertheless, development by acquisition tends to be selective in terms of industry sectors. In banking, insurance, pharmaceutical, airline and...
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
Case study - 70 pages - Business strategy
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
Conceptual models in strategic management: The Boston Consulting Group growth / share matrix
Case study - 10 pages - Business strategy
Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in...
Ryanair Case Study
Case study - 6 pages - Business strategy
Ryanair was founded in 1985 by Tony Ryan and family (with a share capital of only £1 and 25 employees) in Ireland. The company is essentially dedicated to medium haul flights for the European continent (26 European countries are served by Ryanair) and the nearest areas like the Maghreb. This...
Risk management: Risk analysis of the company Gaudin Systemes
Case study - 15 pages - Business strategy
I have decided to focus my risk analysis on the company Gaudin Systèmes. The core of this analysis is to launch a new line of production in a foreign country, in Algeria. The best thing to do is to analyze the risk of failure in order to sue it. Moreover, the field of this activity is very risky...
A strategic review of Tesco PLC in the United Kingdom
Case study - 13 pages - Business strategy
Founded in 1924, Tesco is the largest supermarket chain in Great Britain and one of the most profitable organization, which sells food and non-food items. It now controls just over 30% of the grocery market in the UK. In 2007, it announced over £2.55 billion in profits. It has approximately 1880...
Strategic plan: "L´Oréal"
Case study - 26 pages - Business strategy
L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics market....
Petrolivia and the olive oil producers market
Case study - 5 pages - Business strategy
For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as Tunisia,...
Nordstrom Inc
Case study - 4 pages - Business strategy
John W. Nordstrom was only 16 years old in 1887 when he left his home country of Sweden to fulfill the American Dream in New York City. With no English speaking ability and only five dollars in his pocket, Nordstrom had a hard time making ends meet by laboring in mining and logging camps as he...
Ben & Jerry's ice cream: Environmental policy report
Case study - 18 pages - Business strategy
Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...
The worldwide marketing strategy of McDonald's
Case study - 24 pages - Business strategy
What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...
Corporate valuation: Laurent Perrier analysis
Case study - 14 pages - Business strategy
Laurent Perrier is a French company that specializes in champagne, a luxury product. Laurent Perrier manages both the production and the distribution of its champagnes and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is an...
Daimler Chrysler: Lessons in post-merger integration
Case study - 21 pages - Business strategy
Professor Herbert Paul and student Myriam Tamim prepared this case, solely to provide material for class discussion. The authors do not intend to illustrate either the effective or ineffective handling of a management situation. The case was compiled from public sources. Abstract: The merger of...
Facebook: gain or pain?
Case study - 5 pages - Business strategy
Facebook is a social networking website that aims to connect millions of users around the world. Users create profiles in which they include personal interests, pictures, movies etc. This information links the users to others who have posted similar information. In addition, there is an option to...
Analysis of an oligopoly phone industry in South Africa - published: 13/06/2008
Case study - 9 pages - Business strategy
With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the “SA Mobile Market” statistical handbook, the South African...
La compagnie japonaise "All Nippon Airlines"
Case study - 15 pages - Business strategy
L'industrie du transport aérien dans sa globalité doit faire face aujourd'hui à un certain nombre de problèmes graves : l'attaque du 11 septembre 2001, la crise iraquienne, et plus récemment le SRAS (syndrome respiratoire aigu sévère)… Globalement, la plupart des compagnies n'ont pas réalisé...
Case study: Woolworths turnaround strategy 2007 - publié le 12/06/2008
Case study - 11 pages - Business strategy
Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand, the United States of America, Europe, and...
Business performance improvement: The Zara process
Case study - 8 pages - Business strategy
Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which 91 are in France. In 2005, its turnover was 6 741...
The impact of the lack of oil on the activity of the Promens company
Case study - 12 pages - Business strategy
As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only for the...
Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process
Case study - 7 pages - Business strategy
Contrary to their considerable growth in terms of number and value, the operations of mergers and acquisitions reveals, for more than one operation out of two, a failure from the economic and organizational point of view (McKinsey 2000; Mercer Consulting 2001, 2003). The insufficiency of the...
Lenovo case study
Case study - 4 pages - Business strategy
IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...
How Air France could be differentiated from low-cost carriers?
Case study - 8 pages - Business strategy
The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in globalization, making possible travels and...
International business strategy spectrum brands - Case study
Case study - 23 pages - Business strategy
In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of Spectrum...
Electronic business system: Tabou case study
Case study - 45 pages - Business strategy
Electronic business system; the Tabou case study: TABOU is a newly created company and operates a mail order business which launches a new on-line service. This company offers to women the possibility of buying several ranges of famous brands underwear or to customize their underwear themselves....
Corporate development Mergers
Case study - 16 pages - Business strategy
Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...
Strategy of SUEZ : case study
Case study - 55 pages - Business strategy
Through the case study of Suez Group, we are willing to develop diverse concepts composing the definition of the strategy. Firstly, this company has mainly caught our attention by the unconditional reputation that it has built up over the years. Knowing that the Suez Group offers sustainable and...
E -Business Model -La Redoute
Case study - 11 pages - Business strategy
With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La...
British Airways - case study
Case study - 29 pages - Business strategy
In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries...
