Abstract
Laurent Perrier is a French company that specializes in champagne, a luxury product. Laurent Perrier manages both the production and the distribution of its champagnes and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is an advantage for the Group since it helps capture margins, and reduce sales volatility.
Laurent Perrier is considered to have the best growth potential in the beverage sector. The Group tends to export more and more while bottle prices are increasing steadily. The company also has the highest percentage of self-grown grapes on the markets, which allows it to have a strong balance sheet, with an expected decrease of the gearing which is more significant than that of the competitors.
Nowadays Laurent Perrier is considered to be the best group on the champagne market and has the best growth in share price.
