Abstract
Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: “more people needed to join the coffee bar culture […] smell the coffee and enjoy life a little more”. Starbucks started the in United States and now is expanding its business all over the world.
The key idea is that Starbucks not only sells a coffee but it also sells the Starbucks experience and now that is strategy that Starbucks works on. Indeed, today, the coffee trading that is practiced by Starbucks involves a different kind of romance - the base is purchase and loyalty.
Starbucks sells quality coffee in a relaxed atmosphere where people come between home and work. As I said before, the essence of Starbucks is not about the coffee, it's about the coffee drinking and the coffee-house experience. The company's objective is to establish Starbucks as the most recognized and respected brand in the world.
Keywords - Starbucks coffee, Starbucks coffee menu, Starbucks popularity, Starbucks strategy.
