Abstract
For many years, air travel was a distant dream for the common man.Thanks to the emergence of low cost airline companies such as Ryanair, flying is no longer reserved for the elite class. Ryanair, the pioneer of low-cost airlines, is an Irish company that was created in 1985 by Michael O'Leary. Headquartered in Dublin, the carrier proposes flights in almost all European countries. It sells the cheapest plane tickets (averaging €41) and it has become Europe's most profitable airline company. In this document, we will study its history and its evolution in the changing market environment, judge its performance and finally, we will suggest possible strategies for the future.
