Dubai land
Case study - 6 pages - Business strategy
Dubai is at the same time a city and an emirate of the United Arab Emirates. Though Dubai is not the capital of the United Arab Emirates, the largest emirate or the most populated one, it is the most known of the seven emirates which compose the federation. This fame is due to the huge media...
An organization study at Kotak Mahindra Bank
Case study - 21 pages - Business strategy
Kotak Mahindra is a “20-year old new bank”. A part of the Kotak Mahindra Group that came into existence nearly 20 years ago and is one of India's leading financial institutions today enjoying the trust and confidence of over 5 lakh customers across the country. Partnering them in...
A study on the Indian automobile industry in relation to Skoda
Case study - 25 pages - Business strategy
If the business is all about finding or creating a customer, Indian Inc started developing a nodding acquaintance with this idea only around the1990s. In the last five years though the learning process has accelerated as competition intensified and the customer started slipping away from the...
A study on H & R Johnson (India) Ltd (A member of Johnson ceramics international - UK)
Case study - 14 pages - Business strategy
The industry is de-licensed. It is classified as high priority for industrial use. Tableware and allied items namely, dinner sets, tea sets, cups and saucers, jars. etc. in stoneware, semi-vitreous ware and earthen ware are reserved for the SSI sector. State-of-the-art ceramic goods are being...
Google's development strategy
Case study - 6 pages - Business strategy
Google is one of the best examples of companies that have boomed owing to the eruption of the Internet at the beginning of the 21st century. The companies based their entire business model on the Internet and trust the growth potential of this emerging media. After a slump in the early...
Brand identity mapping in India
Case study - 9 pages - Business strategy
When most people think about brand's identity, they usually think about the name, logo and the punch line. But identity consists of much more than that. It includes life style, symbols, colors, attitude, personality, visual style, brand voice and other mnemonic devices, characters, spokes people,...
The case of Libb Pharmaceuticals
Case study - 3 pages - Business strategy
Libb pharmaceuticals originated back to 1855 by developing an all-purpose skin ointment, which achieved large success. Libb spent a significant proportion of firm's profits to the development of new product lines and improvement of existing ones. And thus by 1900, Libb was manufacturing &...
Environmental scanning of insurance industry
Case study - 10 pages - Business strategy
India's insurance industry private and public, has it's roots in the 19th century. Under British rule many Insurers operated in India. In 1938 British passed Insurance Act, comprehensive insurance legislation, which remains the cornerstone of the insurance industry today. In 1956, Indian...
Reva: The Indian electric car
Case study - 22 pages - Business strategy
REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...
An overview of Kinetic Engineering Ltd & the Indian two wheeler industry
Case study - 28 pages - Business strategy
The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine). The motors on mini bikes, scooters, and mopeds, or motorized velocipedes, are usually air-cooled and range from 25 to 250 cubic cm (1.5...
An overview of JetBlue Airways
Case study - 6 pages - Business strategy
JetBlue is quickly becoming one of the best examples of a succeeding business because of excellent costumer service. David Neeleman, pronounced (Nee - Le - Man), has been able to build one of the top grossing airlines in just 6 short years. This airline has been built around the idea that the...
The implementation of new objectives for air freight growth and solutions to fight competition in the sector in 2008
Case study - 5 pages - Business strategy
According to the book "The airline business in the Twenty-first century" by Rigas Doganis (Routledge, 2001), the air freight represents less than 1 million tons a year, in the international exchanges in France, (0, 16 % of the total volume), when compared with the long-distance road traffics...
Hewlett-Packard's strategic audit
Case study - 11 pages - Business strategy
This is a comprehensive business policy and strategic management case study that includes the company, Hewlett-Packard's (www.hp.com), fiscal year-end (October 2007) financial statements, competitor information and more. The case time setting is the year 2008. Recommend a three-year...
Export incentive in BHEL
Case study - 42 pages - Business strategy
Every country in the world is planning to achieve and increase its share in the world trade, particularly exports and is subsidizing its exports by some form of subsidy or the other. It may be Income Tax concession, sales/ purchase/ VAT refunds, bonus vouchers, dual rate of exchange, refund of...
A study on E-Commerce
Case study - 16 pages - Business strategy
E-business is what happens when you combine the broad reach of the Internet with vast resources of traditional information technology system. It uses the Web connect together customers, vendors, suppliers and employees in a way never before possible. They do business on the Web, and consequently...
Strategy monograph: Colas Rail, Turnkey produts
Case study - 22 pages - Business strategy
Colas Rail continues to be the French leader in the rail-track laying business. Its leading role in this business is partly due to its unique ability to deliver turnkey products to its clients. The company has been active in all the spheres of railway business, from building up to the maintenance...
Management of Multinational Corporations: CITIBANK
Case study - 10 pages - Business strategy
Citigroup Inc. operating as Citi, is a major American financial services company which is based in New York City. This financial service sector was formed through a merger that took place in 1998 between Citicorp and the Travelers Group. Most of us would be familiar with the slogan ?Let's get...
Lockheed Martin Corporation: Strategic analysis
Case study - 23 pages - Business strategy
Lockheed Martin is a multinational aerospace manufacturer and advanced technology company formed in 1995. Company's headquarter is located in Maryland, and Robert J. Stevens is the current CEO and president of the firm (“Lockheed Martin,” 2009). Lockheed Martin's major operating units...
An analysis of the company ABC
Case study - 10 pages - Business strategy
ABC Company is one of the publicly listed companies that comprise the Dow Jones Composite, Dow Industrials, S&P 100, S&P 500 & S&P 1500 Super Comp. The company provides “various products, technologies, software, solutions, and services worldwide” (Yahoo Finance 2008). ABC Company...
Pharmaceutical industry analysis and merck's strategic assessement
Case study - 8 pages - Business strategy
The pharmaceutical industry is characterized by a harsh competition between large companies, biotech start-ups and generics, long and risky R&D processes, increasing government regulations and strong purchaser pressures. Merck & Co Inc. is one of the biggest players in this industry, due to its...
What make Haagen-Dazs so successful?
Case study - 28 pages - Business strategy
Haagen-Dazs was established in Bronx, New York in 1961 by the Polish immigrants Reuben and Rose Mattus. Haagen-Dazs is the pioneer in the luxury ice cream market for manufacturing the best quality ice creams made with only purest and finest ingredients. It started with three flavours Vanila,...
Intercultural management, electronic arts in China: strategic plan
Case study - 6 pages - Business strategy
Electronic Arts, an American company specializing in video games wants to expand its products all around the world where there are opportunities. The American company founded in 1983 and based in Redwood City in California, is today one of the top ten companies as video game producers in the...
Corporate entrepreneurship: Nestle Nespresso case - publié le 24/05/2009
Case study - 6 pages - Business strategy
Nestlé Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands of coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by the same group, yet the...
The Walt Disney company
Case study - 5 pages - Business strategy
The first issue the Walt Disney Company has to face concerns diversification: has it diversified too far? It is legitimate to consider such a question as the number of businesses Disney presents has exploded since the company's beginning. Indeed, being first a company based on movie-making,...
Nike case : hitting the wall
Case study - 3 pages - Business strategy
A firm's success depends on its social legitimacy. Usually, in the consumer's mind, the importance of a firm relies on what it can bring to the society. Therefore, for Nike, relocations basically mean that the company takes away jobs from US citizens. Moreover, Nike's labor scandals have...
Ryanair: (in) consistency between low fares and high average revenue per passenger - publié le 20/05/2009
Case study - 2 pages - Business strategy
Ryanair is best-known for its low fare. Most of the flights are worth, at worst, €1, at best, for free. Nonetheless, Ryanair is making huge profits, and has the highest profit margin of the airline industry (20% and more). Besides, it has average revenue per passenger more than 50 times...
IKEA's growth plans in the American market - publié le 20/05/2009
Case study - 2 pages - Business strategy
The US furniture retailing market is fragmented. Being one of the top 10 furniture retailers, IKEA owns less than 15% of the market share. In a highly fragmented market, gaining market shares is harder than in a concentrated market. Besides, IKEA is a generalist furniture retailer, i.e. it...
The Thomas Cook case - publié le 17/05/2009
Case study - 6 pages - Business strategy
Thomas Cook UK had transformed its business processes in order to improve the profitability and minimize losses. The Thomas Cook management team developed a program to reduce costs and improve the margins and integrate operations. Behind this real case, I will go deeply into the IT consulting...
The case of Google
Case study - 7 pages - Business strategy
Google Inc. is a company created on the 27th of September 1998 in the Silicon Valley by Larry Page and Sergey Brin. About 16,000 employees work for this company. Google's mission is “to organize the world's information and make it universally accessible and useful .” Currently, Google...
The diversification process of the Walt Disney Company
Case study - 3 pages - Business strategy
The first issue of the Walt Disney Company has to face concerns about diversification. It was considering the extent to which it had to diversify and whether it diversified too far. It is legitimate to consider such a question as the number of businesses Disney presents has exploded since the...
