Cost-leaership strategy - The case of Ryanair

Abstract

According to Porter, there are three ways for a company to success.
- A low-cost provider of product
- A high-cost, differentiated provider
- A focused provider of unique products and services in a niche market
I will focus on the Cost leadership strategy applied by the main companies like: MacDonald's, Wall Mart and principally in the airline industry. That's why, I will present in a second part the cost leadership strategy of Ryanair.