Abstract
In the evolving world of interconnected societies and culturally globalized world economy, firms are developing outside the constraints of a particular national setting. The main aim of this training programme is to understand and improve the interaction of co-workers from different countries and diverse cultures around the world. These can be explored through effective cross-cultural training.
Cross-cultural training allows individuals of different cultural backgrounds in acquiring knowledge of both content and skills that will promote the effective cross-cultural interaction by reducing misunderstandings and inappropriate behavior. This report presents a training program for L'Oreal product Managers to facilitate a better comprehension of the cross-cultural implications in the business realm around the world.
What is Cross-Cultural Awareness?
Cross-cultural awareness has been explained by various authors using terminologies such as intercultural sensitivity, cross-cultural competence and cross-cultural adaptability. Johnson et al (2006) states, "Cross-cultural competence in international business is an individual's effectiveness in drawing upon a set of knowl¬edge, skills, and personal attributes in order to work successfully with people from different national cultural backgrounds at home or abroad''. Walker et al (2003) states that cross-cultural awareness is "managerial and leadership competencies coupled with an articulate comprehensions of cross-cultural competencies" required to manage network and structure in today's highly globalized business.
