Abstract
This study is particularly important in our actual context because of the financial and economic crisis that is changing a lot of things in the environment. In fact it is essential to be aware of the different in politic, cultural, legal risks when a company wants to do business in a specific country. In this case, we decided to choose to analyze Australia. Besides, in this case we are going to talk and discuss about all the strategies for a company which wants to set up in this country, but also all the risks that it involves, because international business law is really specific from a country to another one.
Managers today have a problem. They know their companies must grow. But growth is hard, especially given today's economic environment where investment capital is difficult to come by and firms are reluctant to take risks. They have to do business abroad, find other revenue sources and that is why they have to consider the law enrolled in the different countries. As the result, an analysis of all the country's environment is crucial before entering a country to do business. It is not so easy to enter a market in another country; companies have to adapt their products and services, their policy and even sometimes their framework in order to have the right to do business in this country.
