Abstract
Due to the extension of Google activities on on-line advertisement, the net profit of the company, almost doubled in the year 2005. The first world search engine declared a 733,4 million USD net profit at the end of December 2005. Last year (in 2005), Google had gathered in 381,2 millions in the same period. The raw turnover of the company also increased by 70 % on the quarter to reach 2,69 billion dollars. Thanks to ads on research pages the potential marketing of Internet has finally been developed. At first, on-line advertisement seemed a 'dream' for the marketing director. With advantages such as profitability and flexibility, precise targeting, exact measuring instruments and a huge level of details, and the public, in measure to answer immediately the invitations to make an action for the announcers, Internet is ideal to establish contacts with customers. But there is a big difference between a theory and practise. The customers, although enthused at first by the offer, were disappointed by the limits of on-line advertising banners. The answer rate has declined. Users have precise purposes and clear demands, expressed in the keywords which they seize during their searches.
