Total, a successful long-term strategy
Case study - 7 pages - Business strategy
Total is today the fourth largest oil and gas company in the world. This Paris-based firm is the largest European company (based on market capitalization in 2006), it has over 95 000 employees in more than 130 countries and a net income of € 12.5 billion in 2006. Its businesses cover the...
Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage
Market study - 18 pages - Business strategy
The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America. Retailers such as Wal-Mart and Tesco (in the U.K) have...
Google, Yahoo and DoubleClick (2006)
Case study - 6 pages - Business strategy
Due to the extension of Google activities on on-line advertisement, the net profit of the company, almost doubled in the year 2005. The first world search engine declared a 733,4 million USD net profit at the end of December 2005. Last year (in 2005), Google had gathered in 381,2 millions in the...
SAP: installation, advantages and disadvantages (2005)
Case study - 9 pages - Business strategy
SAP is the worldwide leader in integrated software companies. It was created in 1972 by 5 ex-executives of IBM. SAP's turn over was 8,5 million in 2005, and continues to raise. Net income is 1,5 billion. In the ERP market, SAP has 12 million users, and more than 100,000 licences set up. The...
Nissan
Case study - 5 pages - Business strategy
The name NISSAN Motor Co. appeared for the first time in 1934 from a company called Jidosha-Seizo Kabushiki-Kaisha, a combination of several automotive ventures and the Brand DATSUN. Nissan was the pioneer of the development of new automobile technology in the 1970s. It knew a very fast growth...
British Petroleum Case
Case study - 8 pages - Business strategy
BP is one of the principal leaders of the European and the International oil market since the beginning of the year 1990. However, the group Britannic knows, a descent in its activity recently, and seeks to give again a new dash in its activity. We will examine in stages, the progression that...
Peru Hotel: A multiple level negotiation or how to fight for $1.5 per night
Case study - 18 pages - Business strategy
This story happened this summer. We were seven people, working as relief workers in Peru for a period of two months. We had been in Peru for 10 days. After arriving in Lima, we went to Huancayo, the first city where we studied different projects to invest money in. After one week, we travelled to...
Buying cakes and sodas for a party in an orphanage in Cambodia with a very limited budget
Case study - 9 pages - Business strategy
In November 2006, I went to Cambodia for 2 months as a volunteer for a French NGO called ASPECA Enfants d'Asie. I spent more than one month in one orphan center in Battambang in the north west of Cambodia, not far from the border with Thailand. My principal mission was to conduct an audit of the...
Lego reconstruit
Case study - 46 pages - Business strategy
Since 1949, the LEGO Group has manufactured over 400 billion plastic bricks, tiny tires, mini-figures, and other inter-compatible play pieces, making it the world's fifth-largest toy manufacturer, and the largest in Europe. From 1932 to 2001, LEGO group achieved remarkable successes,...
Why an information system or an information technology project could fail in an organization?
Essay - 9 pages - Business strategy
While the terms Information System and Information Technology are sometimes used interchangeably, they are two distinct concepts. The information system is an organized combination of several entities which stores, retrieves, transforms and disseminates information in an organization like a...
Importing mangos from Philippines to Europe (France)
Market study - 11 pages - Business strategy
Big scale production and world wide distribution of fruits are a relatively recent phenomenon that we actually attribute to the development of transportation systems, of intensive production techniques and of the conservation ways. While the tempered fruits market is growing very low and actually...
Vattenfall Nordic Heat: Strategy and control
Case study - 9 pages - Business strategy
Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and sales. Operations are carried out in Sweden,...
Study of Renault's strategy
Case study - 11 pages - Business strategy
Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...
Etude du cas Google
Case study - 7 pages - Business strategy
Aujourd'hui, Google est plus considéré comme un outil quotidien utile que comme une grosse entreprise mondiale. En moins de dix ans, les résultats et profits de Google n'ont cessé d'augmenter, pour atteindre 8 milliards de dollars en 2005, et le prix de l'action a été multiplié par six depuis...
Coca Cola ads since its creation (period 1938-1952)
Case study - 13 pages - Business strategy
Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be worldwide...
Starbucks
Case study - 8 pages - Business strategy
The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external...
Operating methods in global business
Essay - 15 pages - Business strategy
When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and requirements of the models. First we go through...
Stem Task Report: Added Value/Value Selling
Case study - 15 pages - Business strategy
Visiting the showroom of a large printer and copier manufacturer, an attentive observer realizes that, although every copier has the same name tag on it, the design and the material used differ between products. This could be considered odd, as the products have the same colors and the...
How structure, culture and strategy are closely linked in organisations ? What implications does this have for modern organisations?
Essay - 5 pages - Business strategy
Successful Organizations are those who make good use of their culture and their structure and integrate them into any strategic planning. Strategy is in fact, the cornerstone to competitiveness and success. It is a direction and scope towards a long-term advantage and sustaining competitiveness,...
Walking the bear: "Danonizing" the Bolshevik Biscuit Factory
Case study - 12 pages - Business strategy
It is largely claimed that a large part of mergers and acquisitions fails. The reasons for these failures are numerous, but one of the most important ones, is the difficulty to deal with different management and organizational cultures. It is explained in the case study about Danone, when it...
Manix - environmental analysis: Objectives and strategy formulation
Case study - 6 pages - Business strategy
Manix is a brand belonging to Ansell, a company operating in three business segments (professional health care division, consumer health care gloves and occupational division for gloves and clothing worn for protection). Manix is developed in the consumer health care division, which also supplies...
The importance of leadership pattern in strategy implementation
Tutorials/exercises - 6 pages - Business strategy
Within the context of democratic leadership, organizational members are both allowed and desired to participate in the decision making process shifting strategic planning from being the sole liability of the leader to be a shared organizational responsibility. In contrast, authoritative...
The French Wine Industry
Essay - 2 pages - Business strategy
France has historically been one of the oldest and most prolific wine producing regions in the world. Statistically, France produces the most wine by value, though it is rivaled in other ways by Italy (most wine by volume) and Spain (most land under cultivation). The four major red grapes used...
Tesco in China
Case study - 19 pages - Business strategy
The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...
Energy security
Essay - 3 pages - Business strategy
The present file is composed of three documents. The first one is an advertisement released by Chevron Corporation in 2006. This ad aims at heightening public awareness towards the problem of the shortage and concentration of energy in just a few places in the world. The last two documents were...
Tyco
Tutorials/exercises - 4 pages - Business strategy
Tyco was founded in 1960 by Arthur J. Rosenberg as a small research laboratory that did testing for the government. Throughout the 1960's Tyco began to focus on the commercial sector by producing new technology and materials as well as energy conversion products. The company went public in 1964,...
Total Quality Management and Toyota
Case study - 3 pages - Business strategy
Total quality management is “a management approach of an organization, centered on quality, based on the participation of all of its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and too society” (Wikipedia). This...
Strategy Case Study BRITISH AIRWAYS still 2006
Case study - 26 pages - Business strategy
Bob Ayling started to implement a large panel of audacious actions to produce BA as a world class company. First of all, he cut the top executive team from 25 to 14 to improve its efficiency and limit its cost. Then, he went on to establish an alliance with American Airlines to ensure that the...
Total Quality Management in Services
Tutorials/exercises - 11 pages - Business strategy
Total Quality Management is a component of strategic managment, which improves an organization from top to bottom. In particular, it is a structured approach, which aims at enhancing customer satisfaction and loyalty through a continous improvement of services quality. Total Quality Management...
"The Tigerenten" German Day Care Center
Market study - 5 pages - Business strategy
“A strategy is important, but the process of developing a strategy is even more important” (Turban p. 583). The state of New Hampshire licensed German Day Care Center “The Tigerenten” provides a unique learning environment to children between the age of one and five during the...
