SCVNGR: Case study - publié le 30/01/2013
Case study - 4 pages - Business strategy
SCVNGR is a social location gaming application for smartphone based on challenges. The concept of the application is simple: “Go places. Do challenges. Earn points!”. Players use the application in certain places to see if they can do some challenges in order to gain some points, unlock...
Mobilicar case study - publié le 30/01/2013
Case study - 10 pages - Business strategy
The American car market accounts for 16, 2% of the world's total car market but has experienced a decline in the total number of sales during year 2009 (Datamonitor, 2009). This means that many Americans have become dependent on public transport or other ways of moving across cities. However,...
Mobilicar case study
Case study - 10 pages - Business strategy
The American car market accounts for 16, 2% of the world's total car market but has experienced a decline in the total number of sales during year 2009 (Datamonitor, 2009). This means that many Americans have become dependent on public transport or other ways of moving across cities. However,...
Corporate social responsibility in India
Case study - 4 pages - Business strategy
Corporations can now have workers in India to execute production within hours via online matchmakers. From administrative responsibilities to executive orders, full-scale solutions have produced a huge infrastructure for inexpensive labor in India for multinational corporations. With businesses...
Financial statement analysis of Coca-Cola
Case study - 13 pages - Business strategy
The objective of this paper is to identify, classify and type Coca-Cola's strengths and weaknesses, which means the areas in which the company is performing well or the problem areas. Some tools have been given to us during the course of Analysis Financial Statements; we may then use the...
SOPA's effect on the online culture
Case study - 26 pages - Business strategy
Slashdot.org was founded in 1997 by Rob “CmdrTaco” Malda, and is now owned by Geeknet, Inc. Numerous editors and coders run the site. Users can submit a news story through the use of a web submission form, where it will be moderated and edited for proper grammar and spelling. Users...
Showroomprive.com - Case study
Case study - 10 pages - Business strategy
In 2011, statistics show that purchases is less numerous, means people by fewer products, and prefer buys them during sales period. According to the increase of online website, people prefer to look for discount and buy product online, they try to become “expert in online discount”,...
TOMS case study
Case study - 39 pages - Business strategy
History: 1995 - First entrepreunarial venture: EZLaundry National door to door campus laundry service 1999 - Mycoskie Media : outdoor billboard company later he sold it to Clear Channel Communications 2002 - After participating to a Reality Show (the amazing race) Blake launched an all...
Strategic marketing plan: Establishment of Caroll in China
Case study - 18 pages - Business strategy
In 2004, Vivarte was bought by the investment fund Charterhouse. Vivarte has more than 5,000 stores under 24 different brands, some of which are well known: André, Beryl, Besson, Chaussland, CosmoParis, Fosco, Halle shoes, Pataugas, Merkal, Minelli, San Marina in selling shoes, and Caroll ,...
FNAC: A successful online business - publié le 16/01/2013
Case study - 10 pages - Business strategy
Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...
FNAC: A successful online business
Case study - 10 pages - Business strategy
Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...
The brand Louis Vuitton in France and China
Case study - 33 pages - Business strategy
Luxury products: consumer goods top of the range, they are not products of first necessities Luxury product / mark: spirit of culture and sign of membership France “Paris is the capital of the fashion” The luxury is one of symbols which characterizes France The French creators are...
Carrefour group: Case study - publié le 15/01/2013
Case study - 6 pages - Business strategy
According to “Carrefour” financial reports “Carrefour” particularly relies on both “Borrowing” and “Shareholder's equity” at approximately the same level. If we look closer at the charts we can notice that: -In 2007 shareholder's equity was up to 11,770...
Carrefour group: Case study
Case study - 6 pages - Business strategy
According to “Carrefour” financial reports “Carrefour” particularly relies on both “Borrowing” and “Shareholder's equity” at approximately the same level. If we look closer at the charts we can notice that: -In 2007 shareholder's equity was up to 11,770...
Bangalore: Online OTC healthcare market outlook 2012
Case study - 4 pages - Business strategy
Online OTC healthcare segment witnessed exponential growth reaching Rs 2.5 million, with year-on-year growth of 65 in 2011-2012. The market is stipulated to grow at 35-40 annually in next 18-24 months (2012-2014). The segment witnessed strong transaction volume sales of 40% on year-on-year basis...
Bangalore: Online beauty and personal care market outlook 2012
Case study - 4 pages - Business strategy
Online beauty & personal care segment witnessed higher double digit value sales growth of 19 on year-on-year basis in 2011-2012. It further registered annual transactions increase of 10 on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 25% with respect...
Intercultural management: Bodega Torres SA
Case study - 9 pages - Business strategy
Bodega Torres SA is a Spanish wine company that has been founded in 1870 by the brothers Jaime and Miguel Torres in Cataluña. Spain. This family business company has been cultivating its own vineyards since the 17th century, and is now producing wine in 3 countries (Spain, Chili and the USA) and...
Merger proposal: Deutsch Lufthansa AG - SAS AB
Case study - 12 pages - Business strategy
The success of Lufthansa is based on the outstanding team performance of our employees, our coherent strategy, the consistent tapping of market potential, future-oriented investment policies and sustainable cost discipline,” according to CEO Wolfgang Mayrhuber. Lufthansa intends to be a...
A new women's perfume / cologne
Case study - 12 pages - Business strategy
Of all time man has never stopped worrying about her good be for better living. To invest in his image is no longer a luxury, but a necessity for shine and succeed in the society that is ours. Since the beginning of this century this concern develops a gigantic market, and has become a key vector...
Ethics and governance: On Apple Inc.
Case study - 7 pages - Business strategy
Tim Cook wrote that any accident was deeply disturbing, and issues concerning working conditions was a cause of concern, and every year they inspected more factories, thus raising the bar for their partners and getting deeper into the supply chain, and added that they have made a great deal of...
A DMAIC project "from A to Z" within a company
Case study - 35 pages - Business strategy
In addition to all the shops Yves Rocher which are split into the whole France, the company includes people working in the headquarter located in Rennes and Paris, and people working on the field to manage shops, called Sector Managers. There are twenty Sector Managers divided throughout the...
Analysis of the sport's industry and its strategies
Case study - 8 pages - Business strategy
[...] Sponsoring is really important for big events as Olympic Games or rugby world cup. We can underline why some companies sponsor this kind of event? And what can they gain from this? First of all, there is the biggest sport event worldwide coming this summer. So it seems quite relevant to...
Business communication in Germany
Case study - 35 pages - Business strategy
With the globalization, companies are more and more called upon to communicate with each other, including abroad. Increasingly people are forced (either by choice or because of their profession) to go to work abroad, often in a country where they do not know codes, culture, language and...
Trainings within EDF's group
Case study - 24 pages - Business strategy
Nowadays, human resources are essential for a company to achieve its goals and be competitive in this global arena. In fact, Human resources are a source of knowledge and information for the organization. If an employee leaves the company, he will leave with his knowledge and experience. The...
Picard marketing strategy
Case study - 20 pages - Business strategy
The creation of Picard in France coincides with the beginning of frozen food in the USA but the technology in France was far from being as advanced. Therefore, in 1906, Raymond Picard created “les Glacières de Fontainebleau”, begun by manufacturing and by delivering blocks of ice which...
Picard marketing strategy - publié le 17/12/2012
Case study - 20 pages - Business strategy
The creation of Picard in France coincides with the beginning of frozen food in the USA but the technology in France was far from being as advanced. Therefore, in 1906, Raymond Picard created “les Glacières de Fontainebleau”, begun by manufacturing and by delivering blocks of ice which...
Business game
Case study - 10 pages - Business strategy
The "Business Game" is an educational tool for the discovery and use of knowledge, skills, life skills related to the company, concretely, fun and interactive. This educational tool is based on software modeling a competitive environment and the action of companies in this environment. The...
Business game - publié le 14/12/2012
Case study - 10 pages - Business strategy
The "Business Game" is an educational tool for the discovery and use of knowledge, skills, life skills related to the company, concretely, fun and interactive. This educational tool is based on software modeling a competitive environment and the action of companies in this environment. The...
Case study: Rus Build joint venture
Case study - 5 pages - Business strategy
The Rus Build case talks about a joint venture created in 1989 between an American and Russian company. The US Company is Fredericks Construction, Inc led by john Fredericks and Gribov Engineering Institute is the URSS Company. Before getting into details let's remind briefly what a joint...
Marketing plan by BYB consulting: Koi restaurant
Case study - 30 pages - Business strategy
Sushi Shop is a French chain of fast Japanese food which is developed world-wide (Luxembourg, Spain, Switzerland, Belgium and USA) with a turnover of 110€ millions. The sushi shop adventure started in 1998, created by Gregory Marciano and first established rue de Longchamps in Paris and...
