Abstract
In 2011, statistics show that purchases is less numerous, means people by fewer products, and prefer buys them during sales period.
According to the increase of online website, people prefer to look for discount and buy product online, they try to become "expert in online discount", they look for every opportunities, discount offered, to buy luxury or brand name clothes. Generally in 2011, the industry changes because people buy a resell product on Internet, or tries to save money by making themselves theirs clothes. Buy clothing is no more a priority: due to crisis, people prefer to travel, save money or prioritize home.
Consumption is more selective.
Distance selling areas evolves, as other shop to switch in online selling, and in 2011, completion is strong on Ecommerce. In 2011, due to the economic crisis effects and increases in cotton prices , there was a decline in the industry, e.g. in France, consumption drop down of 2,6%, but exploration use to grow, and mains clients are EU, USA, Japan, Hong Kong. French Clothing companies know success abroad.
