Strategy monograph: Colas Rail, Turnkey produts - publié le 29/09/2010
Case study - 22 pages - Business strategy
Colas Rail continues to be the French leader in the rail-track laying business. Its leading role in this business is partly due to its unique ability to deliver turnkey products to its clients. The company has been active in all the spheres of railway business, from building up to the maintenance...
What make Haagen-Dazs so successful? - publié le 29/09/2010
Case study - 28 pages - Business strategy
Haagen-Dazs was established in Bronx, New York in 1961 by the Polish immigrants Reuben and Rose Mattus. Haagen-Dazs is the pioneer in the luxury ice cream market for manufacturing the best quality ice creams made with only purest and finest ingredients. It started with three flavours Vanila,...
Pharmaceutical industry analysis and merck's strategic assessement - publié le 29/09/2010
Case study - 8 pages - Business strategy
The pharmaceutical industry is characterized by a harsh competition between large companies, biotech start-ups and generics, long and risky R&D processes, increasing government regulations and strong purchaser pressures. Merck & Co Inc. is one of the biggest players in this industry, due to its...
Corporate entrepreneurship: Nestle Nespresso case
Case study - 6 pages - Business strategy
Nestlé Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands of coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by the same group, yet the...
Analyzing financial statements: Puma
Case study - 13 pages - Business strategy
Despite few important sport events, the sporting goods industry as a whole, has continued to record further growth. The healthy growth in the sport lifestyle segment was due to the sustained trend towards fitness and wellness, the increasingly important connection between sport and lifestyle, and...
Nike case : hitting the wall - publié le 29/09/2010
Case study - 3 pages - Business strategy
A firm's success depends on its social legitimacy. Usually, in the consumer's mind, the importance of a firm relies on what it can bring to the society. Therefore, for Nike, relocations basically mean that the company takes away jobs from US citizens. Moreover, Nike's labor scandals have...
The Walt Disney company - publié le 29/09/2010
Case study - 5 pages - Business strategy
The first issue the Walt Disney Company has to face concerns diversification: has it diversified too far? It is legitimate to consider such a question as the number of businesses Disney presents has exploded since the company's beginning. Indeed, being first a company based on movie-making,...
IKEA's growth plans In the American market
Case study - 2 pages - Business strategy
The US furniture retailing market is fragmented. Being one of the top 10 furniture retailers, IKEA owns less than 15% of the market share. In a highly fragmented market, gaining market shares is harder than in a concentrated market. Besides, IKEA is a generalist furniture retailer, i.e. it...
Ryanair: (in) consistency between low fares and high average revenue per passenger
Case study - 2 pages - Business strategy
Ryanair is best-known for its low fare. Most of the flights are worth, at worst, €1, at best, for free. Nonetheless, Ryanair is making huge profits, and has the highest profit margin of the airline industry (20% and more). Besides, it has average revenue per passenger more than 50 times...
The diversification process of the Walt Disney Company - publié le 29/09/2010
Case study - 3 pages - Business strategy
The first issue of the Walt Disney Company has to face concerns about diversification. It was considering the extent to which it had to diversify and whether it diversified too far. It is legitimate to consider such a question as the number of businesses Disney presents has exploded since the...
Kodak case - publié le 29/09/2010
Case study - 3 pages - Business strategy
According to LEWI theory of narrative lifecycle, Kodak has reached the stage of “myth time”. Hence, the firm has to focus on certain issues like developing eternal values, involvement in the society, internationalizing the brand and rejuvenating the brand. Today, due to its weak brand...
Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market? - publié le 29/09/2010
Case study - 16 pages - Business strategy
Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the fourth largest...
Pernod Ricard: Strategy analysis - publié le 29/09/2010
Case study - 17 pages - Business strategy
Pernod Ricard is the second largest group on the wines and spirits' market. For the financial year 2007/2008 the Group generated €6.589 billion in sales (95 million cases) with a net profit of €840 million. Pernod Ricard manufactures and distributes a wide range of alcoholic beverages....
Haribo: keeping competitive in the candy industry
Case study - 16 pages - Business strategy
When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...
Study case : Sanofi Aventis - publié le 29/09/2010
Case study - 28 pages - Business strategy
Over the past few years, Sanofi-Aventis' strategic decisions have enabled the company to reinforce its leadership in the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence in the major markets (the United States...
Analyzing financial STATEMENTS: Christian Dior (2007) - publié le 29/09/2010
Case study - 30 pages - Business strategy
In a short span of time, the Christian Dior group achieved its main objective: to make LVMH the world leader of the luxury industry. This accomplishment was achieved despite the risks of the prevailing economic situation. Thanks to a rigorous financial management and the purchases made by some of...
Strategy of the Japanese airline ANA
Case study - 10 pages - Business strategy
The entire airline industry is currently facing several severe issues such as the September 11th 2001 attack, the Iraqi crisis and the more recent SARS (Severe Acute Respiratory Syndrome) scare. Most of the companies across the world have not performed with profits since the last several years....
Apple computer 2006 - publié le 29/09/2010
Case study - 9 pages - Business strategy
Currently, Apple is one of the most renowned IT companies in the United States and across the globe. Indeed, the net income of the firm rose from $39 million in 1981 to $1335 million in 2005. In 2008 April 23 Apple announced the financial results for the second quarter of the fiscal ended in...
The impact of external growth strategies on airline corporate branding - publié le 29/09/2010
Case study - 35 pages - Business strategy
The deregulation and the overcapacity of many industries have led to a record level in external growth operations in the late 1990s (Doyle 2000). Nevertheless, development by acquisition tends to be selective in terms of industry sectors. In banking, insurance, pharmaceutical, airline and...
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)? - publié le 29/09/2010
Case study - 70 pages - Business strategy
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
A strategic review of Tesco PLC in the United Kingdom - publié le 29/09/2010
Case study - 13 pages - Business strategy
Founded in 1924, Tesco is the largest supermarket chain in Great Britain and one of the most profitable organization, which sells food and non-food items. It now controls just over 30% of the grocery market in the UK. In 2007, it announced over £2.55 billion in profits. It has approximately 1880...
Ryanair Case Study - publié le 29/09/2010
Case study - 6 pages - Business strategy
Ryanair was founded in 1985 by Tony Ryan and family (with a share capital of only £1 and 25 employees) in Ireland. The company is essentially dedicated to medium haul flights for the European continent (26 European countries are served by Ryanair) and the nearest areas like the Maghreb. This...
Strategic plan: "L´Oréal" - publié le 29/09/2010
Case study - 26 pages - Business strategy
L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics market....
Corporate valuation Laurent Perrier Analysis - publié le 29/09/2010
Case study - 14 pages - Business strategy
Laurent Perrier is a French company that specializes in champagne, a luxury product. Laurent Perrier manages both the production and the distribution of its champagnes and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is an...
The worldwide marketing strategy of McDonald's - publié le 29/09/2010
Case study - 24 pages - Business strategy
What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...
International business strategy spectrum brands - Case study - publié le 29/09/2010
Case study - 23 pages - Business strategy
In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of Spectrum...
British Airways - case study - publié le 29/09/2010
Case study - 29 pages - Business strategy
In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries...
E -Business Model -La Redoute - publié le 29/09/2010
Case study - 11 pages - Business strategy
With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La...
International Business Strategy - Acer, Inc.: Taiwan's rampaging dragon
Case study - 8 pages - Business strategy
Acer was set up in 1976 under the company name Multitech, by Stan Shih, in Taiwan. This family entrepreneurial start up has grown rapidly based on a distinctive culture to become an international global brand competitor. For thirty years, the firm has met many challenges to face in the highly...
H&M in Japan - publié le 29/09/2010
Case study - 24 pages - Business strategy
Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...
