Case Study: Gazprom - publié le 29/09/2010
Case study - 14 pages - Business strategy
Gazprom believes that its people are the reason that the company is being so successful. “There would be no revenues without our people” as Anne Sheen, the Human Resources Manager said. There are already 80 people at the moment, from the two who started the company seven years ago, the...
Alitalia Airline : Strategic option - publié le 29/09/2010
Case study - 33 pages - Business strategy
This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...
Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - publié le 29/09/2010
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...
The Aircraft company Airbus - publié le 29/09/2010
Case study - 8 pages - Business strategy
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
Algae exportation to Japan - published: 29/09/2010
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
The Volkswagen Group : A study - published: 29/09/2010
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Case study: Amazon.com - published: 29/09/2010
Case study - 6 pages - Business strategy
Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...
Case study: PepsiCo - published: 29/09/2010
Case study - 7 pages - Business strategy
PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...
Hewlett-Packard: The Flight of the Kittyhawk - published: 29/09/2010
Case study - 10 pages - Business strategy
The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...
Presentation of the Dell firm
Case study - 25 pages - Business strategy
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
The Strategy Analysis of Southwest Airlines Company - published: 29/09/2010
Case study - 10 pages - Business strategy
In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...
Company Overview: Leroy Merlin DIY - published: 29/09/2010
Case study - 18 pages - Business strategy
Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...
Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ? - published: 29/09/2010
Case study - 22 pages - Business strategy
When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...
Brand management - Land Rover North America - published: 29/09/2010
Case study - 12 pages - Business strategy
Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...
The Orange Development Strategy - published: 29/09/2010
Case study - 4 pages - Business strategy
The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...
The risk management system of the Coca Cola company
Case study - 10 pages - Business strategy
This file is about a company chosen by students who are required to focus on the Risk Management System of this firm. This file is divided into five parts, which are: the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk...
L'Oréal Research and Development Strategy
Case study - 8 pages - Business strategy
L'Oreal is a well-known firm for its strategy focused on organic growth. The group has concentrated its efforts for a long while on the development of its own brands by undertaking a few targeted acquisitions. To acquire new competences, a large confidence is granted to the R&D centres present in...
Case study: Levis Strauss Signature
Case study - 4 pages - Business strategy
The denim apparel market since the year 1873 became a segment offering ideal conditions for the growth of Levis. The company derives maximum profit from its operations in the denim apparel segment. Based in San Francisco, the company employs 12,300 people and generates 64% of its net sales in the...
The cemetery for dogs
Case study - 4 pages - Business strategy
Mr. and Mrs. Levesque wanted to start their own business by opening a cemetery for dogs in the Lyon region. The idea came to the couple after the death of their dog. The pet cemetery which is the burial ground for dogs and cats has been landscaped by a landscape architect. In addition, Mr....
General Motors: Strategic Management
Case study - 19 pages - Business strategy
General Motors is a 100 year-old company which has built a big holding that owns many different car manufacturing brands distributed all around the world. During this century, GM has become the biggest car manufacturer in the world, with a turnover of more than a hundred billion sales in cars and...
Analysis of organizational boundaries: A case study of the automotive industry
Case study - 7 pages - Business strategy
Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...
Aquarium La Rochelle: Attracting Spanish customers to the aquarium
Case study - 4 pages - Business strategy
The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele....
Operations improvement plan for Procter & Gamble (P&G)
Case study - 4 pages - Business strategy
Procter & Gamble (P & G) is the biggest producer of household products in the USA. The company was established in Cincinnati in 1837. After the WW2 the company began its expansion in Europe and then - to the rest of the world. The company has one of the largest and strongest portfolios of...
Ad review of the Bulgarian Flirt Vodka
Case study - 3 pages - Business strategy
FLIRT VODKA is probably the most famous vodka in Bulgaria. The drink is the unquestioned leader on the Bulgarian market. The main themes in the advertising campaign of the vodka are coquetry and flirt; growing fast into sexual intercourse. The ad suggests that flirt is an art. The unique...
The history of Apple
Case study - 10 pages - Business strategy
Steve Wozniak, the cofounder of Apple, invented the Apple 1, the first Apple Personal computer. To make it easier to use, the switches were replaced by a keyboard. He used a TV screen as a display, rather than a series of diodes. Only 200 units were created in 1976. The money earned from the...
Michelin: Case study
Case study - 5 pages - Business strategy
Michelin designs, manufactures and sells tires for every type of vehicle. In addition to this, it also publishes maps and atlases, and has diversified into the production of GPS navigation instruments. Michelin stands out among its competitors by dint of its strong innovation policy, significant...
Strategic marketing of Caroll: Case study
Case study - 10 pages - Business strategy
Expanding business abroad is becoming one of the most implemented marketing strategies of the century, considering the expansion of globalization, to expand sale profits and create a more powerful and recognized brand. This is called as an internationalization strategy. Concerning the...
SCVNGR: Case study
Case study - 4 pages - Business strategy
SCVNGR is a social location gaming application for smartphone based on challenges. The concept of the application is simple: “Go places. Do challenges. Earn points!”. Players use the application in certain places to see if they can do some challenges in order to gain some points, unlock...
Mobilicar case study - publié le 08/06/2010
Case study - 10 pages - Business strategy
The American car market accounts for 16, 2% of the world's total car market but has experienced a decline in the total number of sales during year 2009 (Datamonitor, 2009). This means that many Americans have become dependent on public transport or other ways of moving across cities. However,...
Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009) - publié le 02/06/2010
Case study - 18 pages - Business strategy
Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French companies. Indeed, the...
