Abstract
The product we present today is a new sink clog remover. Its purpose is to dislodge gunk from sink and pipes. We can find two type of clog remover:
Mechanical: the suction pump used for decades. It helps to dislodge clog but don't clean the pipe.
Chemical: a very aggressive liquid which dissolves clog and clean the pipe from bacteria.
We chose to develop a chemical clog remover because this kind of cleaning agent is more efficient. Furthermore, our company doesn't develop an entire new product. We already commercialize a chemical clog remover but our sales are under the expectations. This marketing plan aims to explain our new communication and advertising strategy. Until today, detergents were presented for their cleaning action performance and their ability to do the job: clean tubes. Our product doesn't differ so much from what competitors have been doing. But our positioning and the way we advertise will be the key of our success.
