A new sink clog remover
Case study - 10 pages - Business strategy
The product we present today is a new sink clog remover. Its purpose is to dislodge gunk from sink and pipes. We can find two type of clog remover: Mechanical: the suction pump used for decades. It helps to dislodge clog but don't clean the pipe. Chemical: a very aggressive liquid which...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global warming is...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market - publié le 22/05/2013
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global warming is...
What do online games imply for business and why does this make us feel that it is just the beginning?
Case study - 12 pages - Business strategy
From the very first year of our life, we play. Not only because we enjoy it or feel happy when playing, but because we are at the same time, learning. Find our limits, experience the world, and manipulate new objects… All those actions we do are aimed to improve our knowledge of what is...
Development of a mobile gaming application
Case study - 4 pages - Business strategy
This application will be a social game based on challenges. Players will be invited to create their own challenges and submit them to the other players. Once a challenge has been created, it can be shared with friends in order to see their result and compare their score with them. This...
The Hi-Light Guitar
Case study - 13 pages - Business strategy
The product is an electric guitar that gradually shows the player where to put his fingers depending on the song he is playing. It is composed of multiple LED lights placed on each frets under each strings in order to highlight exactly the right places where the player has to put his fingers....
Apple Inc. - Risk management
Case study - 8 pages - Business strategy
This report has been made for the launch of Apple Inc.'s new project, a brand new iPhone. The paper focuses on the possible risks Apple might have to face with its new product and how they could have an impact on the company. Six categories of risks will be identified and described individually:...
Free company: Case study
Case study - 15 pages - Business strategy
Free adventure begins in April 1999 and the company now ranks as the second French Internet Service Provider. Free belongs to Iliad group, a telecommunications specialist. According to the website of the company, business development is based on the model of a "French Internet provider", backed...
Case study "The Passenger Air Transport Industry" Lufthansa
Case study - 27 pages - Business strategy
Context and opportunities: -Big competitors in low cost market in Europe (Ryan Air, Easyjet). -Target: Logistics and Equipment -Use smaller and older airplanes from our filiales -Second zone airports to avoid big slots and taxes of the hubs - Target: Service and Human Resources Automatization...
McDonald's - Multicultural aspects of a company
Case study - 6 pages - Business strategy
McDonald's is a fast food company created in 1955 by Ray Kroc. It is now the largest chain of hamburger fast food. This company is working with the system of franchising which helped it to spread its restaurants all over the world in 119 countries. That means in every country of the planet except...
Workplace motivation
Case study - 2 pages - Business strategy
Economical trends are driving forces of motivation for any commerce, business, or employment situation. The major motivational strategy would be either salary or status increase and therefore must be the top consideration when a manager seeks to gain productivity. The purpose of this paper is to...
Johnson & Johnson and ethical practices
Case study - 2 pages - Business strategy
Missions and values of an organization are meant to direct the business communication process during a time of crisis. If an organization's customers were valued and made a top priority and regarded profits were placed second this would assist and direct the communication process in event of a...
Job redesign and motivation workplace assessment
Case study - 3 pages - Business strategy
As companies strive to turn profits in today's tight economy, managers are faced with tasks such as setting goals, performance evaluations, and rewards with regard to employee productivity and performance. These tasks require managers to use skills to increase productivity over and above...
Organizational behavior - published: 15/05/2013
Case study - 3 pages - Business strategy
Leaders are individuals who possess qualities that can guide, influence, inspire, and encourage individuals to perform tasks. To have the abilities to lead individuals in a way that makes him or her feel worthy about themselves and the job he or she has done is a quality that most admire. Leaders...
Communication skill assessment
Case study - 2 pages - Business strategy
Developing skills for effective communication will assist an individual in personal as well as professional affairs in that it allows individuals the opportunity to work together in a more efficient manner. This would bring value in terms of personal and professional relationships and fulfillment...
Wal-Mart leadership communication
Case study - 3 pages - Business strategy
The concept of leadership is a continual shifting and embryonic process in this globalized society. There are many books that illustrate the characteristics and attributes of leadership and among those attributes communication takes a front seat. Effective communication is an element that is a...
Marketing analysis of Helena Rubinstein - publié le 08/05/2013
Case study - 14 pages - Business strategy
L'Oreal is the leader of cosmetics in the World with a turnover of 19 496 million of euros in 2010. L'Oreal has four-divisions/ branch: Active cosmetics, Professional products, consumer products and Luxury products. We have decided to study a brand of Luxury branch of L'Oreal: Helena...
Marketing analysis of Helena Rubinstein
Case study - 14 pages - Business strategy
L'Oreal is the leader of cosmetics in the World with a turnover of 19 496 million of euros in 2010. L'Oreal has four-divisions/ branch: Active cosmetics, Professional products, consumer products and Luxury products. We have decided to study a brand of Luxury branch of L'Oreal: Helena...
Microsoft Corporation (MSFT)
Case study - 3 pages - Business strategy
In nineteen seventy-five, one nineteen-year-old computer whiz found a business partner and began a dream: to not only instigate the popularity and usefulness of the software industry, but to continuously revolutionize the area worldwide with groundbreaking technologies. With sales topping out at...
Building a Global Brand
Presentation - 30 pages - Business strategy
IBM's historical overview Company's roots in 19th century - Computing Tabulating Recording 1924 CTR renamed International Business Machine Corporation (IBM) - main actor of computing business - Strong R&D International growth after II World War 1956 - Invention of the hard disk 1960s and...
Organizational development - publié le 06/05/2013
Case study - 15 pages - Business strategy
BNP Paribas has three mains activities: retail banking, Corporate and investment banking and Investment Solution. The retail banking activities is the first activity of BNP Paribas, if we look as a historical point of view. It is the activity of account management, banking service, etc. This...
Mergers and Acquisitions - publié le 06/05/2013
Case study - 14 pages - Business strategy
Since 2007 and the first financial crisis, most of the media have been talking about banks and financial subjects. The crisis is the consequence of subprime. Banks were exchanging these subprimes, also called toxic assets, between them that's why the crisis was spread at a global level. Most...
The collapse of Metallgesellschaft
Case study - 4 pages - Business strategy
Metallgesellschaft AG, or MG, is a German conglomerate, owned largely by Deutsche Bank AG and the Dresdner Bank AG. In 1993, it was revealed publicly that the "Energy Group" was responsible for losses of approximately $1.9 billion. MG Refining and Marketing or MGRM, the MG's trading subsidiary,...
Demand chain / network design and management
Case study - 9 pages - Business strategy
Through this case I would like to present the Customer Relationship Management (CRM) of Fnac store. The Fnac, a famous french brand is a chain of retail stores is France's leading purveyor of what the customers refers to as “cultural goods” such as books, CDs, DVDs, event tickets, as...
Congestion in transport: Transportation and strategic distribution
Case study - 15 pages - Business strategy
The term of congestion refers to the degradation of the quality of service when the number of user increases. This phenomenon is characterized by the emergence of delays or even bottlenecks during periods of heavy traffic. Particularly when the capacity of infrastructure is insufficient to...
Value chains in service organization
Case study - 8 pages - Business strategy
The research of productivity and performance are the main important points for a company nowadays in order to keep their market shares, to continue of growing, or only to be able to keep its place on the market. Before companies were more focused on their products and on the way to sell them in...
Tempo Job case study
Case study - 20 pages - Business strategy
Nowadays, the temporary job sector in Belgium is hit by a crisis just as in the other European countries as well as on a worldwide level. Nonetheless, Comex Ltd, a renowned global company active in various sectors, has decided to implement a new temporary job network on the BeLux...
Venture in international markets - Picard in Brazil
Case study - 40 pages - Business strategy
Picard is a French frozen food retailer focusing in its own brand product lines. Currently, Picard has over 800 stores in metropolitan France and has a market share of approximately 20% in the frozen food market. The retailer´s overall strategy is characterized as a premium proposition with a...
Legacy of the Ricardian model
Case study - 4 pages - Business strategy
David Ricardo, born in 1772, was a prominent British intellectual. During his 51 years of life, Ricardo became one of the most influential economists of the 19th century, worked as a stock-trader, a businessman, a financier and a speculator, became rich when he had been disowned by his father for...
Global strategy and policy: Hershey's case study
Case study - 25 pages - Business strategy
The Hershey Company, the “largest [North American] producer of quality chocolate and sugar confectionary products,” as of December 2007, had approximately 11,000 full-time employees and almost 1,800 part-time employees worldwide. Today, their company boasts of approximately 13,000...
