Abstract
In a short span of time, the Christian Dior group achieved its main objective: to make LVMH the world leader of the luxury industry. This accomplishment was achieved despite the risks of the prevailing economic situation. Thanks to a rigorous financial management and the purchases made by some of the very famous and recognized brands of the industry, the Christian Dior group knew how to manage its growth and its brand image. The strategic development of the brands encompasses multiple aspects from the voluntarily selective distribution to the irreproachable product developments. Christian Dior remains a leader in the world of fashion for more than 50 years. It was founded in 1945 by Christian Dior and Pierre Allemand. The first objective was to create a high couture house. Christian Dior made the fashion revolution after the Second World War and imposed its style and the new vision of women. The company revived the notion of luxury after a long dismal period marked by the Second World War. We will try to analyze the financial statements of the group. In the first part, we will present the group, its history, its organization and its activities. In the second part, we will present an analysis of the luxury industry, the main actors and the most important facet of 2007 which impacted the sector. Finally, we will analyze the financial statements of the Christian Dior group.
