Analysis of the French Public railways company strategy

Abstract

The SNCF (Société Nationale des Chemins de fer Français), the French Public railways company has implemented revenue management for the high speed trains. In this study, we will analyze the key factors to succeed in the railways business in relation to revenue management. To achieve this goal, we will examine the context and the environment where the SNCF evolves, and it's response to customers' expectations and requirements and finally highlight the keys factors for maximization of its profits.