China's beer wars South Africa Breweries. SABMiller case - published: 16/01/2005
Market study - 31 pages - Business strategy
1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....
Exporting French toys to Canada - published: 07/10/2004
Market study - 20 pages - Business strategy
Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an...
Exporting French toys to Canada
Market study - 20 pages - Business strategy
Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an...
How to launch a business model based on the Internet and that generates profits?
Market study - 74 pages - Business strategy
The aim of that paper is to give to the reader a clear view about a Web/Internet Project. There are some similarities between a Web Project and projects in general but there are some specifications to be considered while working on a Web Project. Some parts of the Web Project have to be really...
French Wine Exports
Market study - 14 pages - Business strategy
In 2002, the sales turnover of wine in the world market was estimated to be around 101.5 billion euros, which is equal to the size of world cosmetic market and 3 times the size of disc market. The sales turnover in volume was increased to 224.8 million consumed hectolitres.In the current scenario...
The launch of a new product on the Algerian market (Sagem mobile phones)
Market study - 38 pages - Business strategy
This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...
Analysis of the French Public railways company strategy
Market study - 25 pages - Business strategy
The SNCF (Société Nationale des Chemins de fer Français), the French Public railways company has implemented revenue management for the high speed trains. In this study, we will analyze the key factors to succeed in the railways business in relation to revenue management. To achieve this goal, we...
Mergers and Acquisitions in the Hospitality and Travel Industry
Market study - 6 pages - Business strategy
Why is the strategy of external growth currently so widespread in the hospitality and travel industry ? Why do so many companies in this industry, in order to develop a competitive advantage, choose either vertical or horizontal integration ? What are the risks of mergers and acquisitions for the...
Information technology industry in Singapore - published: 12/05/2002
Market study - 41 pages - Business strategy
The International Data Corporation's Information Society Index 1999 ranked Singapore as the 4th most dominant information-driven economy and society in the world, after the US, Sweden, and Finland. The World Teleport Association named Singapore the 1999 Intelligent City of the Year. The digital...
