Licensing the taxicab market, pros and cons
Essay - 9 pages - Business strategy
The feature of the taxicab industry varies significantly from one country to another in terms of the market share, type of vehicle and its level of regulation. Its role and proportion in the whole transport system has relatively decreased as compared to the other modes of public transport such as...
What you should know to negotiate in China
Course material - 31 pages - Business strategy
China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be expected to reach, it seems...
How does the New Product Development process for overseas markets differ from a domestic focus? What factors are crucial to the success of international NPD?
Case study - 7 pages - Business strategy
A launch of a new product is one of the most popular strategies adopted by firms when wanting to gain exposure to the international market. Both tasks of launching the product as well as receiving international assimilation is a herculean task considering the international business where the...
Airlines and energy prices
Market study - 16 pages - Business strategy
Business environment is fraught with risks; each company in order to succeed in this unpredictable environment must mitigate risks. Risks can arise from varied sources; the airline industry is like any other industry, also confronted by pressures from several business areas. In the late 90's and...
International business strategy The Japanese Car Industry
Market study - 24 pages - Business strategy
The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...
Brasseries Kronenbourg: 1664
Case study - 21 pages - Business strategy
We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...
Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - published: 14/12/2006
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the western and now...
Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...
Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader
Essay - 5 pages - Business strategy
In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...
Airline companies strategy and Open Skies Agreement
Market study - 9 pages - Business strategy
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...
Making 'inn'-roads into Indonesia : Potentials and risks of launching a hotel chain in Indonesia
Market study - 50 pages - Business strategy
Since I first started studying at the university level, I often went abroad to work, perfected language skills, or simply took some time off. It was only last year that I have had the opportunity to carry out an internship. After the Licence year at the University of Evry, France, I worked for...
Impact of Internet Channel on Auto Insurance Industry - publié le 21/11/2006
Essay - 22 pages - Business strategy
The influence of internet on the insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet grew 23% and 29% respectively from 2004 to 2005. The proper adoption of a strategy in line with the changing trends of...
Impact of Internet Channel on Auto Insurance Industry
Essay - 22 pages - Business strategy
The influence of the internet on insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet channel grew 23% and 29% respectively from 2004 to 2005. The proper adoption of a strategy in line with the changing...
What skills does it take to "manage" cross-cultural M&A?
Essay - 13 pages - Business strategy
Mergers and acquisitions continue in spite of an alarming failure rate as they rarely manage to benefit the shareholders. Most completed takeovers damage one party: the company making the acquisition. Many studies conducted have reached similar conclusions: around 65% of takeovers harm the...
What skills does it take to "manage" cross-cultural M&A? - publié le 21/11/2006
Essay - 13 pages - Business strategy
Comment réussir des fusions-acquisitions "cross-culturelles"? Mergers and acquisitions continue apace in spite of an alarming failure rate and evidence that they rarely manage to benefit shareholders. Most completed takeovers damage one party: the company making the acquisition. Many studies...
Tourism in Nord-Pas-De-Calais: Evaluation and recommendations
Market study - 26 pages - Business strategy
The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...
Internationalisation process of firms: theories; motives and influencing factors
Essay - 23 pages - Business strategy
In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...
Danone global strategy
Case study - 14 pages - Business strategy
Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...
"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement
Essay - 8 pages - Business strategy
Tourism, like so many modern industries, is essentially an assembly process. In few situations does one organisation or company control all the components, or all the stages and decision-making processes in the creation and delivery of the tourism product. That is why in most industrial sectors...
"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement - publié le 11/10/2006
Essay - 8 pages - Business strategy
Tourism, like many modern industries of today, is essentially an assembly process. Very rarely does one organization or company control all the components, or all the stages of decision-making with respect to the creation and delivery of the tourism product. Consequently, in most industrial...
The Centennial Olympic Stadium: a successful project
Case study - 9 pages - Business strategy
In 1996, a battle broke out between Atlanta and Athens. The battle arose due to a conflict on the organization of the last Olympic Games of the twentieth century. The choice was either Atlanta or Athens. It would have been a beautiful mythical moment if the games where celebrated in Athens where...
The Centennial Olympic Stadium: a successful project - publié le 19/09/2006
Case study - 9 pages - Business strategy
In 1996, there was a battle between Atlanta and Athens for the organization of the last Olympic Games of the twentieth century. It would have been a beautiful mythical moment if the games where celebrated there where the story began, one century ago. But the gods of Olympia were not enough...
The Aircraft company Airbus
Case study - 8 pages - Business strategy
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
The battle over leadership in the sport industry: Adidas vs. Nike
Case study - 3 pages - Business strategy
According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...
Analysis of the development strategy of Societe Generale in Europe - publié le 21/08/2006
Case study - 8 pages - Business strategy
Achieving an integrated market for banks and financial conglomerates is a core component of the European policy in the area of financial services. Even if the banking market seems to remains mainly national, the free movement of capital, the adoption of the euro and the progressive harmonization...
Analysis of the development strategy of Societe Generale in Europe
Case study - 8 pages - Business strategy
In the area of financial services, achieving an integrated market for banks and financial conglomerates is a core component of the European policy. The banking market seems to remain mainly national, but the free movement of capital, the adoption of the euro and the progressive harmonization of...
The SKF group
Case study - 115 pages - Business strategy
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
How do companies maximize the return on corporate philanthropy? - publié le 27/07/2006
Essay - 36 pages - Business strategy
Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what is the return on the...
How do companies maximize the return on corporate philanthropy?
Essay - 36 pages - Business strategy
Corporate philanthropy has been a common phenomenon for the last 50 years. After the mid 1990s, companies began to increasingly align their philanthropic programs with their business interests. This resulted in a convergence of social and economic objectives, introducing the practice of strategic...
Airbus vs Boeing ? une analyse commerciale de la bataille
Case study - 22 pages - Business strategy
The economies of the European Union and of the United States are becoming more inter-twined and inter-dependent. One can state that this far-reaching and powerful development has driven both the economies even further towards open and integrated trans-atlantic marketing. The EU-US economic...
