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12 févr. 2007
doc

Sample Resume for MBA Student with NGO and Marketing Background

Resume - 1 pages - Business strategy

Sample Resume for MBA Student with NGO and Marketing Background. Contains: Education Professional Experience Personal...

30 janv. 2007
doc

Alitalia Airline : Strategic option

Case study - 33 pages - Business strategy

This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...

26 janv. 2007
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Case Study: Gazprom

Case study - 14 pages - Business strategy

Gazprom is the biggest extractor company of natural gas in the world and is also the largest Russian company. The company supplies almost all the needs in gas of most of the European countries like Russia, Central Europe and Eastern Europe. Gazprom totalizes 60% of the gas resources in Russia and...

24 janv. 2007
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An overview of capital investment

Course material - 16 pages - Business strategy

?Investment decision' is the process whereby resources are allocated in organizations, in anticipation of future gain (as defined in Butler, Davies, Pike and Sharp, 1993). Many people in many organizations spend a great deal of their time in making decisions about capital investment. Because...

23 janv. 2007
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Strategy: BOEING

Case study - 8 pages - Business strategy

B&W was formed on July 15, 1916 by William E. Boeing and George Conrad Westervelt and after to the initial ones of its two founders. A little later its name changed into "Pacific Aero Products", and a year later, it was renamed "Boeing Airplane Company". In 1917, with the entry of the United...

15 janv. 2007
doc

Entertainment industries and globalization? Focus on the music industry

Essay - 9 pages - Business strategy

For the past decades, globalization has represented the center of each and every interest from the populations, the firms, the states and the international organizations. It has invaded every aspect of our lives in a way or so, from the way we dress to the things we buy and the leisure we have....

12 janv. 2007
pdf

Licensing the taxicab market, pros and cons

Essay - 9 pages - Business strategy

The feature of the taxicab industry varies significantly from one country to another in terms of the market share, type of vehicle and its level of regulation. Its role and proportion in the whole transport system has relatively decreased as compared to the other modes of public transport such as...

11 janv. 2007
pdf

What you should know to negotiate in China

Course material - 31 pages - Business strategy

China, like India, is more than a country. China is a civilization. The development of China has not only affected its own population, but has also affected people in the other parts of the world. To better understand this development, its beginning and where it can be expected to reach, it seems...

05 janv. 2007
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How does the New Product Development process for overseas markets differ from a domestic focus? What factors are crucial to the success of international NPD?

Case study - 7 pages - Business strategy

A launch of a new product is one of the most popular strategies adopted by firms when wanting to gain exposure to the international market. Both tasks of launching the product as well as receiving international assimilation is a herculean task considering the international business where the...

04 janv. 2007
doc

Airlines and energy prices

Market study - 16 pages - Business strategy

Business environment is fraught with risks; each company in order to succeed in this unpredictable environment must mitigate risks. Risks can arise from varied sources; the airline industry is like any other industry, also confronted by pressures from several business areas. In the late 90's and...

03 janv. 2007
doc

International business strategy The Japanese Car Industry

Market study - 24 pages - Business strategy

The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...

28 déc. 2006
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Brasseries Kronenbourg: 1664

Case study - 21 pages - Business strategy

We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...

14 déc. 2006
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Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain - published: 14/12/2006

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the western and now...

14 déc. 2006
doc

Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...

27 nov. 2006
doc

Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader

Essay - 5 pages - Business strategy

In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the leader firm for the European market is the French...

23 nov. 2006
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Airline companies strategy and Open Skies Agreement

Market study - 9 pages - Business strategy

From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...

22 nov. 2006
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Making 'inn'-roads into Indonesia : Potentials and risks of launching a hotel chain in Indonesia

Market study - 50 pages - Business strategy

Since I first started studying at the university level, I often went abroad to work, perfected language skills, or simply took some time off. It was only last year that I have had the opportunity to carry out an internship. After the Licence year at the University of Evry, France, I worked for...

21 nov. 2006
doc

Impact of Internet Channel on Auto Insurance Industry - publié le 21/11/2006

Essay - 22 pages - Business strategy

The influence of internet on the insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet grew 23% and 29% respectively from 2004 to 2005. The proper adoption of a strategy in line with the changing trends of...

21 nov. 2006
doc

Impact of Internet Channel on Auto Insurance Industry

Essay - 22 pages - Business strategy

The influence of the internet on insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet channel grew 23% and 29% respectively from 2004 to 2005. The proper adoption of a strategy in line with the changing...

21 nov. 2006
doc

What skills does it take to "manage" cross-cultural M&A?

Essay - 13 pages - Business strategy

Mergers and acquisitions continue in spite of an alarming failure rate as they rarely manage to benefit the shareholders. Most completed takeovers damage one party: the company making the acquisition. Many studies conducted have reached similar conclusions: around 65% of takeovers harm the...

21 nov. 2006
doc

What skills does it take to "manage" cross-cultural M&A? - publié le 21/11/2006

Essay - 13 pages - Business strategy

Comment réussir des fusions-acquisitions "cross-culturelles"? Mergers and acquisitions continue apace in spite of an alarming failure rate and evidence that they rarely manage to benefit shareholders. Most completed takeovers damage one party: the company making the acquisition. Many studies...

08 nov. 2006
doc

Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Market study - 26 pages - Business strategy

The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral edge is...

23 oct. 2006
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Internationalisation process of firms: theories; motives and influencing factors

Essay - 23 pages - Business strategy

In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...

18 oct. 2006
doc

Danone global strategy

Case study - 14 pages - Business strategy

Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic firm. In...

11 oct. 2006
doc

"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement

Essay - 8 pages - Business strategy

Tourism, like so many modern industries, is essentially an assembly process. In few situations does one organisation or company control all the components, or all the stages and decision-making processes in the creation and delivery of the tourism product. That is why in most industrial sectors...

11 oct. 2006
doc

"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement - publié le 11/10/2006

Essay - 8 pages - Business strategy

Tourism, like many modern industries of today, is essentially an assembly process. Very rarely does one organization or company control all the components, or all the stages of decision-making with respect to the creation and delivery of the tourism product. Consequently, in most industrial...

19 sept. 2006
doc

The Centennial Olympic Stadium: a successful project

Case study - 9 pages - Business strategy

In 1996, a battle broke out between Atlanta and Athens. The battle arose due to a conflict on the organization of the last Olympic Games of the twentieth century. The choice was either Atlanta or Athens. It would have been a beautiful mythical moment if the games where celebrated in Athens where...

19 sept. 2006
doc

The Centennial Olympic Stadium: a successful project - publié le 19/09/2006

Case study - 9 pages - Business strategy

In 1996, there was a battle between Atlanta and Athens for the organization of the last Olympic Games of the twentieth century. It would have been a beautiful mythical moment if the games where celebrated there where the story began, one century ago. But the gods of Olympia were not enough...

29 août 2006
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The Aircraft company Airbus

Case study - 8 pages - Business strategy

This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...

29 août 2006
doc

The battle over leadership in the sport industry: Adidas vs. Nike

Case study - 3 pages - Business strategy

According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...