Abstract
The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to attract and bring together lots of people from different areas: investors, doctors, surgeons, the media and, of course, people and patients.
A hospital is an important institution as it fulfils the critical role of providing essential health and safety services. Our hospital will be named the "Abraham Jacobi Hospital", in reference to Abraham Jacobi, a pioneer of the infantile diseases research in the United States in the 19th century .
The idea here is to find a concept of hospital that can be accepted unanimously by all. A common concept that usually brings people together automatically concerns children. Issues regarding the well-being of children and general health have always enjoyed the support of people... The union of the two can be a real factor of success, at least for attracting the attention of people.
So our hospital will specialize in the research and the treatment of rare infantile diseases. It will be based in Paris for several reasons.
First, in order to gain international recognition, the hospital has to be accessible to patients around the globe and not just the French. As one of the top ranked cities in the world, Paris is an ideal location for the hospital.Also, a badly located hospital will not be successful in attracting internationally renowned doctors and surgeons.
