Intership report at Fgx Company, New York
Internship report - 7 pages - Communication
As a first year student of the INSEEC business school, I had to do an internship in a foreign country during the three month of my summer period. I choose the company First Global Xpress, a small shipping company located in New York doing domestic and international shipping for small to large...
Advertising campaign - when demon by organics enters the Men Cosmetics Market
Case study - 12 pages - Communication
The cosmetic industry has known an amazing growth in the last fifteen years. According to an Euromonitor survey, on the global scale, this market had represented 110,3 billion in 2008. The European Countries and the US are still the most profitable ones. France has the second largest cosmetics...
La publicité, nécessité ou cauchemar ?
Study guide - 1 pages - Communication
Techniques have diversified and became more and more aggressive, addressing to an increasing number of costumers and implying a higher number of companies, in fact, how could survive a company which doesn't make itself heard nowadays, but are they considered an advantage or rather a disadvantage...
Marketing communication of Auchan
Case study - 8 pages - Communication
600 supermarkets, 300 hypermarkets and not less than 160,000 employees, is a brief summary of the winners of Auchan in the French market. This family business has been part of the French economy for over 40 years. This longevity can be explained by a sense of innovation and a constant attention...
The public relations department & its functions
Essay - 3 pages - Communication
The public relations (PR) department is a unit in the firm that manages items such as publicity and other communications with all of the groups who make contact with the company. Some marketing experts argue that public relations should be part of the marketing department, just as advertising,...
Sponsorship Ireland
Essay - 12 pages - Communication
Sponsorship represents a rapidly growing aspect of marketing communications. Sponsorships involve investments in events or causes for the purpose of achieving various corporate objectives, especially ones involving increased brand awareness, enhanced brand image, and heightened sales volume. The...
Redynamiser une marque sur le déclin en Ireland - la stratégie de communication de la compagnie Aer Lingus
Case study - 39 pages - Communication
Aer Lingus was founded by the Irish Government in April 1936 to provide air services to and from Ireland. In October 2006, it was floated the Irish and London Stock Exchanges. Today, the company is on another phase of it's cycle; with the economic downturn, the demand has fallen (graph below),...
A subversive anti-smoking campaign of the association of non-smokers Rights (TDR), February 2010
Case study - 1 pages - Communication
This very subversive poster is the new anti-smoking campaign. It was launched at the beginning of the week and immediately started a huge controversy. No need to explain why. In this photo, young adults are represented smoking as if they were giving a blowjob under duress. It is quite obvious to...
The celebrity in advertising and marketing
Course material - 9 pages - Communication
Celebrities are, of course, meant to be remarkable people, who have charismatic appeal and extraordinary qualities. Max Weber defines charisma as a type of social authority and described a charismatic individual as 'a certain quality of an individual personality by virtue in which he is apart...
Advertising and communication - publié le 10/03/2010
Case study - 16 pages - Communication
The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...
Comparison of commercials Martini and Kamora
Case study - 10 pages - Communication
The topic of the essay is the promotion of two famous brands of alcohol. On one hand, we have a presentation of a Mexican coffee liquor called Kamora from the magazine 'Bon Appetit' of March 1990. On the other hand, the second image makes the advertising of a new range of Martini,...
Advertissement Analysis 'Dark Dog '
Case study - 1 pages - Communication
This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main character. The scene...
Advertising and communication plan - the mobil home
Case study - 7 pages - Communication
The mobile home we come up with is between middle range and high range of accomodation for hoildays. Its features are the following: luxurious and designed with being a warm and cozy home at the same time. Besides, a 'blancket' roof structure, metallic structures, and isolating sandwichs...
Communication and advertising plan for a new product, case study : Noodle soop
Case study - 9 pages - Communication
We are going to offer a traditional noodle soup accompanied with refined vegetables cut in thin layers with meatballs and sauce. We like to focus on healthier foods by offering organic ingredients. The cooking time in a microwave will not exceed 3 minutes. The name of the brand will be...
Magners Pear Cider : communication plan
Case study - 15 pages - Communication
Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.
The artists in the history of advertising : the copywriter
Essay - 4 pages - Communication
This document presents an extract from the thesis of Roger Morresi's rhetoric between propaganda and the advertising copywriter. The professional who builds the verbal advertisement is the copywriter whose characteristics are well summarized by Mc Luhan as someone who "must be like a stripper...
IKEA's advertising - publié le 28/12/2009
Case study - 14 pages - Communication
The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast options of...
Advertisement Analysis
Study guide - 1 pages - Communication
This document is an ad published in 2006 for 'Babybel', a cheese brand. This product is an authentic cheese created in 1952. This campaign aims at boosting its sales due to a new positioning, the 'Babybel light'. Promoting its new product, the brand chooses a funny and simple...
Intercultural communication : Mexico
Thesis - 10 pages - Communication
We will arrange a group of around 25 students and play a game similar to the TV-game called 'Who wants to be a millionaire?'. The talk master will explain the rules to the audience. During the first part of the game, each student may participate. Every member of the audience will receive...
Air France Advertisement
Case study - 4 pages - Communication
Air France has always worked on its brand and on its image, which is closely linked to the French image all over the world. The French are well known for elegance, refinement, know- how, and good manners and these qualities are always conveyed through the advertising campaigns of Air France. Air...
"Cracking the weasel code of politicians"- Newspeak as a form of political language manipulation
Dissertation - 59 pages - Communication
In this thesis the phenomenon under examination is newspeak -a highly manipulative form of political language. The proposed research, conducted from the perspective of political language, attempts to account for mechanisms that govern the use of newspeak in Anglo-Saxon countries, including...
Advertising on the Super Bowl
Case study - 7 pages - Communication
The Super Bowl is one of the main event in the United States. The National Football League (NFL) final gathers millions of Americans on television. In view of the potential of this event, it is a good opportunity for firms to advertise to reach a large group of audience. Indeed, the Super Bowl is...
Sponsorship: a new trend
Study guide - 2 pages - Communication
To start with, it is wise to wonder what sponsorship is. There are two types of sponsorships. The first one is called philanthropic sponsorship or 'charitable contribution' and involves the provision of cash or other resources to a benefactor without any commercial benefit in exchange....
NTIC - Integration of the NTIC on the Communication and Consequences in the Organization
Essay - 21 pages - Communication
For international organizations, the main skill is to control the flow of information and communication. The word "information" leads us to facts and data. For example, how many permanent or fixed-term contracts does my organization have? In this case the goal is to have the most reliable...
Advertising on search engines
Essay - 14 pages - Communication
Today, advertising is everywhere. We always think that there are some conventional media that we should use to promote products, services, brands or companies but, there is no real law to do that way. Moreover, some advertisers don't hesitate to use walls, poles, cars, wagons, and even tube...
Advertising and communication
Case study - 10 pages - Communication
In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...
Creating value on the Harley Davidson poss ride
Case study - 15 pages - Communication
From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley Davidson relies on are: Freedom: the motorcycle is...
How to launch an advertising campaign?
Study guide - 1 pages - Communication
Before launching a campaign, it is necessary to study the consumers' behaviors and attitudes. A campaign is a project between a company, which is the announcer, and an advertising agency. The announcer must formulate the marketing goals in terms of market share, sales, volume, etc. He must...
Reebok : in pursuit of generation X
Case study - 5 pages - Communication
Micky Pant has done a great job for Reebok, by organizing researches, analyzing data and understanding the mind of Gen Xers. He has produced a relevant marketing strategy, in accordance with these observations. This marketing strategy fitted the target of Reebok, as well as the actual and future...
Free event: The reading weekend, June 2008
Case study - 29 pages - Communication
This document presents a writer's world. It is a general practice that on all Saturdays, there is a huge sale of the best-selling books. The first day of the release of a book will attract more public attention. Nevertheless, the second and last day there also witness a rise in sales and the...
