Understanding Gender Equity and Gender Equality in Fashion
Case study - 4 pages - Communication
This document explores the concept of gender equity and gender equality in the fashion industry, discussing the shift towards a more inclusive and neutral approach to fashion. From the rise of unisex collections to the blurring of traditional gender roles, this analysis delves into the...
Understanding Customer Expectations on Social Media and Establishing Effective Communication Strategies
Tutorials/exercises - 4 pages - Communication
Discover how businesses can leverage social media to create customer engagement, establish relationships, and drive sales. Learn about the importance of internal communication, customer service, and measuring progress in achieving organizational objectives.
Conflict negotiation - A salary increases case study
Case study - 2 pages - Communication
Negotiation is an evolutionary process, crucial when it comes to resolving wage disputes. It is based on an understanding of the reasons why the employee and the company wish to enter into discussions. Success lies in balancing the employee's value and aspirations with the company's...
Final Communications Audit Report for the Department of Homeland Security (DHS)
Case study - 7 pages - Communication
The Department of Homeland Security was created after the September 11, 2001, terrorist attacks, with the primary aim of securing the U.S. from terrorism and other threats to national security. DHS is a dynamic agency that has expanded to include a variety of tasks, such as border security,...
Nescafe's Global Communication Strategy
Case study - 5 pages - Communication
In the globalized market of today, dynamic marketing communication strategies are the key for brands that want to relate to the diverse consumer niche from different cultures and markets. Nescafe is one of the most popular instant coffees on the market, which is owned by a huge company - Nestlé....
Stakeholder Communication Plan
Case study - 3 pages - Communication
A consolidation of Northern Medical and Wellness Medical into a single firm, Northwell Medical, has positioned it at a crossroads where it could transform. Claudia Leung, Medichek's renowned CFO, is stuck with the responsibility of jointly developing a virtual medical products and services...
Communication Strategy for San Diego Gas & Electric (SDG&E)
Case study - 3 pages - Communication
San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure,...
Business Communications
Essay - 3 pages - Communication
The paper emphasizes understanding the basic pillars of communication and how they apply in the professional world. The communication process comprises several stages, beginning with the sender formulating an idea and encoding it into a message (Guffey & Loewy, n.d.). The message then moves...
Salvador Dalí, a source of advertising inspiration - The example of Perrier
Case study - 1 pages - Communication
Salvador Dalí is one of the most iconic Hispanic artists of the 20th century. In the same way as Norman Rockwell, one of his paintings has inspired several brands including Perrier, presented below, or even Lipton.
Lyon 2024 Olympic Games - Mood Board
Presentation - 1 pages - Communication
In this assignment, the plan is to create a mood board which conceptualizes Lyon 2024 Olympic games opening ceremony and uniforms. The work develops a 'list' of French personalities from all eras (music, science, art, technology, etc.).
The Pepsi & Kendall Jenner Ad Fail
Case study - 1 pages - Communication
In an ad published in 2017, Pepsi illustrates Kendall Jenner, quitting a photoshoot to take part in a manifestation. The climax of the ad occurs when Kendall Jenner gives a Pepsi can to a policeman, illustrating their support with the manifestation. The portrayal has been criticized for its...
United Colors of Benetton campaign: The UNHATE project
Case study - 6 pages - Communication
In section 1, you are asked to write a Social Media Management Research Design Description. The purpose of this section is to support your theoretical understanding of the interplay between concepts, models and/or theories as a basis for research design, connecting a theoretical lens on social...
Press release - H&M's commitment to ecology
Case study - 1 pages - Communication
Write a fictitious press release about an ecological action carried out by a ready-to-wear brand.
How to write memos?
Practical guide - 8 pages - Communication
A memorandum is an internal document used within an enterprise to "formally" communicate information and policies. For a variety of both operational and functional reasons, businesses should use memo formats only for internal communications - or communications inside the boundaries of the...
Launching a Satisfaction Inquiry
Presentation - 26 pages - Communication
- Identify Your Target Audience: Clearly define the group of people you want to survey. Understand their demographics, preferences, and behaviors. This knowledge will help you tailor your approach. - Choose the Right Distribution Channels: Select the most appropriate distribution channels based...
5 questions on effective communication
Case study - 5 pages - Communication
This document aswers the following questions : 1. You are asked to provide a communication plan to discourage online shopping. What would be the key elements and structure of your plan. 2. You are asked to provide a communication plan to generate interest and support for the European Union in...
Debating Skills
Course material - 4 pages - Communication
The document is a practical guide / course material on how to debate over a controversial subject. There are some examples of 1 minute funny debates.
Advertising, Sales Promotion and Retailing
Course material - 6 pages - Communication
Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for customers to...
Principles of Persuasion
Thesis - 2 pages - Communication
Reciprocity is the tendency to have a similar reaction to the one received; a mutual expectation for exchange that people depict almost subconsciously. As Mahmoodi et al. (2018) put it, there is a tendency for people to be kind to those that are kind to them, respectful where they obtain respect...
The Outcome of Digital Influence During the COVID Pandemic
Thesis - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...
How is a lack of a communication strategy detrimental to business development?
Thesis - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Project report : Benetton Unhate advertising
Case study - 11 pages - Communication
This document is a Benetton Unhate case study answering the following instructions: to analyse the problem of this advertising campaign, to see how criticism can affect the e-reputation of a company, to put in place corrective social media management actions with social media management tools, to...
KPIs in the Music Industry
Case study - 2 pages - Communication
Overall, the media industry is unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry must adapt to its customers. That means that both challenges and opportunities are numerous and can either lead to the failure of a company, or to its success, depending on how...
How to improve your social media strategy ?
Study guide - 1 pages - Communication
You should write down your specific business goals and objectives. An objective can be qualitative or quantitative. It can lead to a better fame, to an improved image or provoke a short-term reaction by the target you aim at. Remember that an objective must be quantified, measurable, and dated if...
Benefits and experience as an international student
Essay - 7 pages - Communication
“One of the main trends over the last 10 years has been the success of UK higher education institutions in attracting international students,” declared the Universities UK report by Evans, (October 20th 2011). According to the UK Council for International Student Affairs (UKCISA 2010),...
The communication styles around the world
Essay - 6 pages - Communication
The interest for communication in business is growing and experts have been writing books about how to be a good communicator, the benefits of a good communication in a company and so on. More and more universities and business schools launch programs based on professional communication, in order...
Advertising and communication: Barbecue sauce product
Case study - 15 pages - Communication
For this assignment, i was asked to choose and launch a new product. The product that i decided to launch is a new barbecue sauce, produced especially for people who want to take care about the environment and of themselves. In this case especially, our product could know an important...
Group maturity models in the Knowledge Eco
Case study - 1 pages - Communication
this short document answers to the questions: To what extent are group maturity models (i.e., Form-Storm-Norm-Perform) relevant in the Knowledge Economy It was done for a course of advanced organizational behavior...................................................................
introducing negotiation
Course material - 3 pages - Communication
What is negotiation, what are the different negotiation attitudes and style, how to manage with differents styles and to succeed whatever the style of your patner is, how to find creative ideas to bring your negotiations at their best.
LACTEL advertising campaign: Current stakes and future perspectives for IBP campaigns - publié le 07/03/2011
Case study - 9 pages - Communication
Non Durable Consumer Good can be defined as "goods that have a very short life span and are perishable in nature". For instance, milk and bread are non durable consumer goods. Such goods are specific because they generally feature a rather low added value. Consumers use those everyday without...
