Abstract
The public relations (PR) department is a unit in the firm that manages items such as publicity and other communications with all of the groups who make contact with the company. Some marketing experts argue that public relations should be part of the marketing department, just as advertising, trade promotions, and sales promotions are under the jurisdiction of the marketing manager. Others suggest that public relations is a different function. One major decision firms must make concerning public relations is who will handle PR activities.
