Semiology: Understanding Image and Language
Course material - 4 pages - Communication
Semiology is a European discipline that studies the interaction between image and language, particularly in advertisements, to understand the meaning and interpretation of signs.
SIC in France: History and Definition
Course material - 3 pages - Communication
The Sciences of Information and Communication (SIC) emerged in France in the 1960s, studying cultural productions, media, and communication technologies.
Debating Skills
Course material - 4 pages - Communication
The document is a practical guide / course material on how to debate over a controversial subject. There are some examples of 1 minute funny debates.
Advertising, Sales Promotion and Retailing
Course material - 6 pages - Communication
Sales promotion is an essential feature of modern business. It consists of all the activities used by firms to maintain and increase their sales. If companies want to be successful, then they must make potential customers aware of what they sell. Also, they must provide reasons for customers to...
introducing negotiation
Course material - 3 pages - Communication
What is negotiation, what are the different negotiation attitudes and style, how to manage with differents styles and to succeed whatever the style of your patner is, how to find creative ideas to bring your negotiations at their best.
The celebrity in advertising and marketing
Course material - 9 pages - Communication
Celebrities are, of course, meant to be remarkable people, who have charismatic appeal and extraordinary qualities. Max Weber defines charisma as a type of social authority and described a charismatic individual as 'a certain quality of an individual personality by virtue in which he is apart...
