Abstract
Time is the central element of any presentation and it is important to commence it by defining its notion. Secondly, the aspect of time will be considered in the strategic marketing plan, new-product development and life-cycle strategies. After this, a few marketing communication campaigns will be examined and analyzed based on the above said strategies. The following strategies will be analyzed in particular. 1) Adidas campaign during the World Cup 98 in France. 2) Microsoft campaign for the Xbox. 3) The Volkswagen New Beetle
