Abstract
Advertisement appeals to our most instinctive and irrational feelings. Who would think you can actually lose 50 lbs with the Ultimate Fat Burner and resemble the astoundingly beautiful young woman who advertises it? Who would think McDonald's employees are willing to give you fries and a smile at the same time, as on the TV ads? Traditionally, advertisement has two goals that is to inform and persuade. In today's consumer society the public is aware of the available products. Consequently, advertisers are more concerned with persuading the public that the product or service they provide is better than the competitors. This is where the art of persuasion intervenes along with the other alternatives.
