Thales, Gemalto acquisition, cybersecurity market, aviation market, space economy, research and development, client retention, digital transformation, competitiveness, Airbus partnership, European Space Agency
Thales company faces increasing competition and seeks to retain its client portfolio through diversification and innovation, leveraging recent acquisitions and partnerships.
[...] In fact, as we presented earlier, it seems that the French clientele is gradually turning away from the company to seek other service providers, which suggests that in the future, the Thalès company may need to think about implementing actions to retain its client portfolio sustainably. Similarly, as we have mentioned, the space economy market is undergoing a major transformation and the company could quickly find itself facing fierce competition and facing a range of high-quality products that are equivalent or even better, thus reducing the optimization of its costs and the maximization of its margins. Question Your strategic choices - What actions? [...]
[...] The acquisition of the Gemalto company should bring added value to the structure and enable it to open up external markets and generate new growth. Finally, it is also inevitable to take strong loyalty actions towards existing clients to avoid losing them or facing great difficulties in the future to win them back. The permanent search for competitiveness must be pursued in key areas such as purchasing performance, engineering competitiveness, the efficiency of support functions or excellence in project execution. [...]
[...] Corporate Strategy - The Future Situation of Thales Question What are the key variables of the environment? Influence : Global political priority for research and development, new technologies, armament, and space conquest. Demand: - a operational presence in 56 countries to date and emerging partnerships between Thales and Airbus, notably but also thanks to the recent acquisition of Gemalto company. - A French clientele that has been turning away from the group's services for a few years, which is why the company is interested in winning back its clientele, reinforcing its presence abroad and targeting emerging markets. [...]
[...] Its growth is global and European shipowners are its main beneficiaries. Thalès company should therefore rely on these promising prospects to experience growth in this activity sector. The space economy is undergoing a significant transformation, particularly due to the technological competition between different nations, resulting from the numerous opportunities available in this activity sector. It is therefore challenging to anticipate future prospects for Thalès, which may face increased competition. Question Based on the evolution of VCE, determine the future positioning of DAS. [...]
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